HBSP (USA)
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Howard Schultz and Starbucks Coffee Company (Spanish version)
Koehn, Nancy F.Case HBS-803S13EntrepreneurshipInvestigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the...Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Chairman Zhang and Broad Group: Growth Dilemmas
Marquis, Christopher; Dai, Nancy Hua; Yin, JuelinCase HBS-412095-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental protection, and energy conservation over company growth and profit. Zhang's current focus was Broad Sustaina...Starting at €8.20
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Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist
Dwojeski, Anne E.; Grundy, William; Helms, Erica; Miller, Katherine; Koehn, Nancy F.Case HBS-807145-EEntrepreneurshipMadam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands of African-American women and marketed its products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful ent...Starting at €8.20
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Oprah Winfrey, Teaching Note
Koehn, Nancy F.; Besharov, Marya; Miller, KatherineTeaching Note HBS-808018-EEntrepreneurshipTeaching Note to (803-190).Starting at €0.00
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Starbucks Coffee Company in the 21st Century
Koehn, Nancy F.; Besharov, Marya; Miller, KatherineCase HBS-808019-EEntrepreneurshipThe case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful brands, and forging a new business model based on industry disrepair and responsible global citizenship. In 2008, Starbucks leadership faces a range of issues--inside and out of...Starting at €8.20
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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China Environment Fund: Doing Well by Doing Good
Marquis, Christopher; Dai, Nancy HuaCase HBS-410142-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. In early 2010, cleantech investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing Good" and developed a proprietary system to manage social & environmental functions throughout the investment process. Some ...Starting at €8.20
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Bono and U2, Teaching Note
Koehn, Nancy F.; Legris, ElizabethTeaching Note HBS-811091-EEntrepreneurshipTeaching Note for 809148.Starting at €0.00
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La aplicación de las Normas Internacionales de Información Financiera en China
Ramanna, Karthik; Donovan, G.A.; Dai, Nancy HuaCase HBS-110S29EconomicsEn 2005, China ha anunciado planes para "converger con," pero no adopta por completo, IFRS. China también comenzó a ejercer presión para cambios a las disposiciones IFRS específicos, como por revelar sobre partes relacionadas de las empresas de propiedad estatal, para traerlos más en consonancia con los intereses chinos. sistema de contabilidad de China ya había sido objeto de reformas importantes durante las dos décadas en que su economía había ...Starting at €8.20