HBSP (USA)
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Breaking Barriers: How Brex is Shaping the Future of Financial Services for Startups
Di Maggio, Marco; Barnett, James; Ma, Susie L.Case HBS-224030-EFinanceIn 2020, Henrique Dubugras and Pedro Franceschi, co-founders and co-CEO's of the fintech company Brex, needed to determine how to balance their vision with the desires of their investors. They intended to expand Brex's offerings to include other products that served the financial needs of their startup, but some of their investors believed the focus should be on improving existing features to meet customer base needs. While Dubugras and Francesch...Starting at €8.20
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCase HBS-821009-EEntrepreneurshipIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Starting at €8.20
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Korea Telecom: Building a GiGAtopia (B) (Spanish version)
Greenstein, Shane; Zhu, Feng; Ma, Susie L.Case HBS-620S13StrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €5.74
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00
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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCase HBS-817065-EEntrepreneurshipLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Starting at €8.20
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Swagbucks
Rayport, Jeffrey; Preble, MatthewCase HBS-817068-EEntrepreneurshipIn early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege's founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after a significant cultural transformation that the company has just gone through. Over the preceding two years, Davis and Gorowitz had grown Swagbucks from a relatively small venture staffed by people from G...Starting at €8.20
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCase HBS-818079-EService and Operations ManagementIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Starting at €8.20
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Baroo (A): Pet Concierge
Eisenmann, Thomas R.; Ma, Susie L.Case HBS-820011-EEntrepreneurshipBaroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo's growth was slowing while it's appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, which meant she needed to raise venture capital. How could she convince the board and potential investors that the business opportunities were too good to...Starting at €8.20