HBSP (USA)
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Los CEO con mejor desempeño en el mundo
Hansen, Morten T.; Ibarra, Herminia; Peyer, UrsArticle HBS-R1001HLeadership and People ManagementUna gran cantidad de personas que han culpado a pensar a corto plazo para hacer que nuestros problemas económicos actuales, lo que ha provocado un debate sobre qué ventana de tiempo que debe utilizar para evaluar el desempeño de un director general. Hoy tableros de directores, altos directivos y los inversores intensamente quieren saber cómo manejar los directores generales de los altibajos de los negocios que se ejecutan durante un período prolo...Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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The Authenticity Paradox (Spanish version)
Ibarra, HerminiaArticle HBS-R1501CStrategy(1) Learn from diverse role models. Growth necessarily involves some form of imitation, but don't copy just one person's leadership style. Borrow selectively from various people to create your own collage. (2) Work on getting better. Set learning goals--not just performance targets--to focus on the value of experimentation. Stretch the limits of who you are by doing new things that make you uncomfortable but help you discover by direct experienc...Starting at €8.20
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La selección de personal en Bowles Hollowell Conner & Co.
Gabarro, John J.; Burtis, Andrew; Ibarra, Herminia; Kotter, John P.Case HBS-411S08Leadership and People ManagementExamina el proceso de reclutamiento de Bowles Hollowell Conner & Co. (BHC), una firma de banca de inversión conocido por su trabajo con las empresas del mercado medio. En concreto, presenta un perfil de la su proceso de reclutamiento firme y después hacer un análisis de ese proceso a través de los esfuerzos de reclutamiento de la firma en la Harvard Business School (HBS). Incluye las hojas de vida de 17 HBS segundo año los estudiantes que buscaba...Starting at €8.20
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Lenovo Adquiere los PC de IBM: desafios de integración
Fubini, David G.; Snively, ChristineCase HBS-418S10Leadership and People ManagementEn diciembre de 2004, el fabricante de computadoras chino Lenovo anunció la compra de la división de PC de IBM. En ese momento, algunos observadores de la industria se mostraron optimistas sobre la fusión de estas entidades con las culturas de las empresas aparentemente opuestas. ¿Cómo deben las dos entidades plan para integrar?Starting at €8.20
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Abridged MBA Version (Spanish version)
Ibarra, HerminiaCase HBS-404S15Leadership and People ManagementDesigned to help students identify patterns in their approaches to developing networks of relationships. A "network" refers to the set of relationships that help people to advance professionally, get things done, and more generally, develop personally and professionally. A rewritten version of an earlier exercise.Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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How to Stay Stuck in the Wrong Career (Spanish version)
Ibarra, HerminiaArticle HBS-R0212BLeadership and People ManagementWe fear change and don't want to make sacrifices. But author Herminia Ibarra suggests another explanation. People most often fail, she says, because they take the wrong approach to finding new careers. Indeed, the conventional wisdom on how to change careers is a prescription for how to stay put. Most of us have heard that the key to a successful career change is figuring out what we want to do next, then acting on that knowledge. But change act...Starting at €8.20
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Armarium: Luxury Fashion Brands for Rent
Avery, Jill; Fubini, David G.; Dossa, Natasha; Stewart, DevonCase HBS-518047-EMarketingArmarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments: the High Net Worth (HNW) woman and the High Earner, Not Rich Yet (HENRY) woman. As it began to scale its operations, it had to decide which customer segment was the more desirable ta...Starting at €8.20
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New Director Dilemmas - Sharing Expertise
Fubini, David G.; Srinivasan, Suraj; Migdal, AmramCase HBS-120101-EThis case focuses on a new director who was invited to the board specifically due to her expertise in a technical area. The case allows for discussion of the board director's appropriate role: to advise and direct management, or to ask thoughtful questions about proposed approaches and outline the inherent risks in recommended approaches so that management can "own" the issue and the solutions. This case is part of a series of vignettes that capt...Starting at €8.20