HBSP (USA)
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Light Beer Decision (Spanish version)
Cyr, Linda A.; Lassiter, Joseph B.; Roberts, Michael J.Case HBS-805S04EntrepreneurshipBoston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCase HBS-821009-EEntrepreneurshipIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Starting at €8.20
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00
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Hurricane Katrina (A): Preparing for the 'Big One' In New Orleans (Abridged)
Howitt, ArnoldCase HBS-HKS192-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €8.20
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Hurricane Katrina (B): The Looming Storm (Abridged)
Howitt, ArnoldCase HBS-HKS193-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €5.74
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Hurricane Katrina (C): Responding to an 'Ultra-Catastrophe' In New Orleans (Abridged)
Howitt, ArnoldCase HBS-HKS194-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €5.74
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Protecting the WTO Ministerial Conference of 1999, Epilogue
Howitt, Arnold; Leonard, Herman B.; Tannenwald, DavidCase HBS-HKS455-EStrategyOn one side, a loose network of protesters made arrangements for dramatizing their opposition to the WTO and international trade practices. At the same time, public safety officials from local, state, and federal agencies developed security plans for the public areas near the locus of the ministerial meetings. Their aim was to ensure that the talks proceeded smoothly while preserving the activists' rights to peaceful protest. Throughout the plann...Starting at €8.20
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Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic
Giles, David; Howitt, ArnoldCase HBS-HKS680-EStrategyThe 2009 H1N1 influenza pandemic posed enormous challenges for state health departments across the U.S. This case focuses on the experience of Tennessee - which endured an intense resurgence of the disease in late summer and early fall 2009 - and explores, in particular, how state health officials, working with their partners from local government and the private sector, mobilized in advance of this second wave of the disease. An array of prepare...Starting at €8.20
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Moving People out of Danger (B): Special Needs Evacuations from Gulf Coast Hurricanes
Giles, David; Howitt, ArnoldCase HBS-HKS700-EStrategyIn late summer 2005, Hurricane Katrina - the worst natural disaster in U.S. history - wreaked havoc along the Gulf Coast, causing massive loss of life and property damage. (Just a few weeks later, Hurricane Rita would inflict even more suffering across much of the same area.) The evacuation of special needs individuals (e.g., the institutionalized, those with medical conditions, people without access to cars, etc.) from New Orleans was especially...Starting at €5.74