HBSP (USA)
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Introduction: Data Are Business Assets--The Time is Now to Put Them to Work in Your Organization
Redman, Thomas C.Book Chapter HBS-7680BC-EInformation TechnologiesData and information have many properties that, collectively, present unparalleled opportunities and daunting challenges. Unfortunately, in today's organizations, data and information remain essentially unmanaged assets. Organizations must develop deep understanding of their eclectic properties, where they come from, how they move around, and the myriad ways in which they help create - and destroy - value. This chapter is excerpted from "Data Dr...Starting at €8.20
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Bringing Data and Information to the Marketplace: Facilitators
Redman, Thomas C.Book Chapter HBS-7708BC-EInformation TechnologiesFacilitators help others use data and information more effectively, and some even enable businesses to conceptualize their processes and organizations in entirely new ways. Escalating demands for content are driving escalating demands for facilitation. In addition to describing the many benefits facilitators can provide, this chapter also looks at data mining in detail. Deriving advantage from data mining is fraught with difficulty, but the risk ...Starting at €8.20
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India 2014: The Challenges of Governance
Iyer, Lakshmi; Vietor, Richard H.K.Case HBS-712038-EEconomicsIn January 2012, the government of India faced significant challenges to achieving three key objectives of high growth, inclusive development, and improved governance. The economy was experiencing a growth slowdown, persistently high inflation, and infrastructure and energy deficits. Policy reforms were hampered by several recent corruption scandals, widespread citizen protests against corruption, and disagreements with coalition partners. Could ...Starting at €8.20
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Indonesia's OJK: Building Financial Stability
Iyer, Lakshmi; Lane, DavidCase HBS-713003-EEconomicsIn 2013, a new financial services authority, the Otoritas Jasa Keuangan (OJK), took over responsibility for regulating capital markets and non-bank financial institutions in Indonesia. OJK was scheduled to take over bank regulation and supervision from the central bank, Bank Indonesia, in 2014. At a time when there was no global consensus on the optimality of separating monetary policy from bank supervision, the creation of the OJK raised many qu...Starting at €8.20
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Urbanizing China, Teaching Note
Iyer, LakshmiTeaching Note HBS-714037-ETeaching Note for 713037.Starting at €0.00
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India 2014: The Challenges of Governance, Teaching Note
Iyer, LakshmiTeaching Note HBS-714038-EEconomicsTeaching Note for 712038.Starting at €0.00
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Property Rights and Policy Authority: Institutions and Institutional Change in Emerging Markets, Module Note for Instructors
Iyer, LakshmiTeaching Note HBS-714045-EEconomicsStarting at €0.00
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Indonesia's OJK: Building Financial Stability, Teaching Note
Iyer, LakshmiTeaching Note HBS-714046-EEconomicsTeaching Note for 713003.Starting at €0.00
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The United Kingdom and the Means to Prosperity
Alfaro, Laura; Iyer, Lakshmi; White, HilaryCase HBS-715008-EEconomicsAfter struggling through the country's longest recession since 2008, the U.K. was expected to grow faster than any other G7 nation in 2014. Analysts wondered whether the return to growth was because, or in spite of, Prime Minister David Cameron's controversial 113 billion austerity plan introduced in 2010. Despite the positive upturn in the economy, U.K. policymakers still faced challenges with rapidly rising income inequality, an economy domin...Starting at €8.20