HBSP (USA)
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Generation Health: A Pioneer in Genetics Benefit Management (A)
Higgins, Robert F.; Marrazzo, Jeffrey D.; Gordon, RachelCase HBS-810007-EEntrepreneurshipGeneration Health, a pioneer in the new field of genetics benefit management, and newly formed company faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these negotiations, Lofberg must decide whether the time is right for such a strategic partner when Generation Health has only been founded for a year. At the same time, Lofberg must recruit for t...Starting at €8.20
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Odyssey Healthcare, Teaching Note
Higgins, Robert F.Teaching Note HBS-810025-EEntrepreneurshipTeaching Note for [809052].Starting at €0.00
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Generation Health: A Pioneer in Genetics Benefit Management (B)
Higgins, Robert F.Case HBS-811005-EEntrepreneurshipStarting at €5.74
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Predilytics
Higgins, Robert F.; Lobb, AnnelenaCase HBS-813023-EEntrepreneurshipThe management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from massive amounts of patient data. The company still had enough funding from a seed round to operate on a low-key basis for a few more months, but the team hoped to move forward aggr...Starting at €8.20
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Entrepreneurship in Healthcare IT Services (EHITS) Fall Term 2012: Course Outline and Syllabus, Course Overview Note
Higgins, Robert F.Case HBS-813047-EEntrepreneurshipStarting at €8.20
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Rock Health, Teaching Note
Higgins, Robert F.; Cornell, Ian McKownTeaching Note HBS-813136-EEntrepreneurshipThis is the teaching note associated with HBS Case #813035. The case should enable students to identify emerging challenges, evaluate Rock Health's funding model, debate the effectiveness of its incubation service and assess its long-term viability.Starting at €0.00
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCase HBS-821009-EEntrepreneurshipIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Starting at €8.20
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00
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Entrepreneurship in Healthcare IT Services (EHITS) Fall Term 2013: Course Outline and Syllabus, Course Overview Note
Higgins, Robert F.Case HBS-814022-EEntrepreneurshipThis is the syllabus and course outline for "Entrepreneurship in Healthcare IT and Services (EHITS), taught by Prof. Bob Higgins in the fall of 2013. Contains the course overview, objectives, goals and themes.Starting at €8.20