HBSP (USA)
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Afterpay U.S.: The Omnichannel Dilemma
Moreno, Antonio; Ngwe, Donald; Gonzalez, GeorgeCase HBS-519086-EMarketingStarting at €8.20
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C3.ai-Driven to Succeed
Simons, Robert L.; Gonzalez, GeorgeCase HBS-119004-EStrategyCEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing eStarting at €8.20
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Compound: Lending on the Blockchain
Di Maggio, Marco; Gonzalez, George; Dulude, RichardCase HBS-224041-EFinanceStarting at €8.20
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCase HBS-821009-EEntrepreneurshipIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Starting at €8.20
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Zipline: The World's Largest Drone Delivery Network
Khanna, Tarun; Gonzalez, GeorgeCase HBS-721366-EEntrepreneurshipZipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must navigate the U.S. regulatory space while prioritizing its growth opportunities domestically and abroad.Starting at €8.20
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Braintrust: The Blockchain-Powered Talent Network
Stanton, Christopher; Fuller, Joseph B.; Gonzalez, GeorgeCase HBS-821086-EEntrepreneurshipA San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRUST.Starting at €8.20
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C3.ai-Driven to Succeed (Spanish version)
Simons, Robert L.; Gonzalez, GeorgeCase HBS-120S11StrategyCEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee testing and selection, customer testing and selection, and a high degree of professionalism. This case is accompanied by an eight-segment video series (preview below) that shows Tom Siebe...Starting at €8.20
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00
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Cisco Systems and OpenDNS: Strategic Integration
Wu, Andy; Gonzalez, George; Wang, DavidCase HBS-718489-EStrategyWith more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for acquisition targets that could supplement its considerable size and reach. As a follow-up to its well-received $2.7B acquisition of SourceFire in 2013, which seamlessly integrated ...Starting at €8.20