HBSP (USA)
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Motive Communications (Spanish Version)
Rayport, Jeffrey; Iansiti, Marco; Hart, Myra M.; Chan, William; Findsen, FindCase HBS-603S08Service and Operations ManagementLos fundadores de Motive Communications, Inc., una reciente puesta en marcha dedicados a reinventar la cadena de soporte involucrados en la prestación de servicios de apoyo de tecnología de información, poner en marcha un proceso de desarrollo dependían de una amplia retroalimentación del cliente. Como parte de esto, un grupo selecto de "faro clientes" acordó pagar $ 50.000 a participar en la prueba beta - sino como una fecha límite se acercaba, ...Starting at €8.20
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Where Is Advertising Going Into 'Stitials
Rayport, JeffreyArticle HBS-F0805A-EMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Codecademy: Where to Next
Rayport, Jeffrey; Mailman, Max; Ascherman, SarahCase HBS-821093-EEntrepreneurshipStarting at €8.20
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OpenNotes
Rayport, Jeffrey; Lobb, AnnelenaCase HBS-817080-EService and Operations ManagementIn 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors' visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app compatible with Apple C...Starting at €8.20
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King Digital Entertainment
Rayport, Jeffrey; Sola, Davide; Gabrieli, Federica; Corsi, ElenaCase HBS-817117-EEntrepreneurshipPlayer was King.Starting at €8.20
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WeWork
Rayport, Jeffrey; Gulick, Sarah; Preble, MatthewCase HBS-818101-EStrategyStarting at €8.20
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The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft
Rayport, Jeffrey; Kelley, Julia; Schwalb, NathanielCase HBS-818111-EEntrepreneurshipAs of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great Firewall," which made it more difficult for foreign companies to compete in Chinese markets. As these companies continued to scale by branching into ne...Starting at €8.20