This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
HBSP (USA)
-
Do Your Commitments Match Your Convictions? (Spanish version)
Sull, Donald N.; Houlder, DominicArticle HBS-R0501HLeadership and People Management"I'm too busy to do anything about it now." Unfortunately, unless a personal or professional crisis strikes, very few of us step back, take stock of our day-to-day actions, and make a change. In this article, London Business School strategy professors Donald Sull and Dominic Houlder examine the reasons why a gap often exists between the things we value most and the ways we actually spend our time, money, and attention. They also suggest a practi...Starting at €8.20
-
Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
-
Promise-Based Management: The Essence of Execution
Sull, Donald N.; Spinosa, CharlesArticle HBS-R0704E-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Critical initiatives stall for a variety of reasons--employee disengagement, a lack of coordination between functions, complex organizational structures that obscure accountability, and so on. To overcome such obstacles, managers must fundamentally rethink how wor...Starting at €8.20
-
Managing by Commitments (Spanish version)
Sull, Donald N.Article HBS-R0306ELeadership and People ManagementWhat makes a great manager great? Despite differences in their personal attributes, successful managers all excel in the making, honoring, and remaking of commitments. Managerial commitments take many forms, from capital investments to personnel decisions to public statements, but each exerts both immediate and enduring influence on a company. A leader's commitments shape a business's identity, define its strengths and weaknesses, establish its o...Starting at €8.20
-
La gestión basada en promesas: la esencia de la ejecución
Sull, Donald N.; Spinosa, CharlesArticle HBS-R0704ELeadership and People ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. iniciativas críticas estancan por una variedad de razones - retirada de los empleados, la falta de coordinación entre las funciones, estructuras organizativas complejas que la rendición de cuentas oscura, y así sucesivamente. Pa...Starting at €8.20
-
Anagene, Inc. (Spanish version)
Kaplan, Robert S.; Darwall, ChristinaCase HBS-105S05Accounting and ControlAn entrepreneurial, publicly traded biotech company has begun production and sales of its core product--cartridges that permit DNA samples to be analyzed on a microchip. In the early quarters, sales are difficult to forecast and the company has experienced fluctuating production volumes and unpredictable gross margins, which has upset the board of directors. The finance staff investigates whether to adopt a new costing approach based on capacity....Starting at €8.20
-
Intuit, Inc., transformación de una empresa emprendedora en una organización colaboradora (A)
Hansen, Morten T.; Darwall, ChristinaCase HBS-409S01Leadership and People ManagementDescribe cómo el CEO de Intuit, Inc., Steve Bennett, cambia a la empresa de una organización empresarial "silos" en uno de colaboración.Starting at €8.20
-
DigitalThink: Building a Sales Force (Spanish Version)
Roberts, Michael J.; Lassiter, Joseph B.; Darwall, ChristinaCase HBS-803S11EntrepreneurshipUn amplio conjunto de cuestiones se enfrenta a una empresa joven en el negocio de la formación basada en Internet, ya que comienza a vender su producto a los clientes corporativos. Los temas incluyen: el perfil de los candidatos atractivos, la compensación, la definición de territorio, la definición de las cuotas, y el papel de la gestión regional.Starting at €8.20