HBSP (USA)
- Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: PDFPages: 26Language: Spanish - Article
Do Your Commitments Match Your Convictions? (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0501HPublished: Jan 1, 2005Reviewed: Jan 7, 2009Format: PDFPages: 9Language: Spanish - Case
Marie Trellu-Kane en Unis-Cité
Collection: HBSP (USA)Ref.: HBS-418S05Published: Jun 13, 2007Reviewed: Dec 8, 2008Format: PDFPages: 15Language: Spanish - Case
Identificación de la estructura de capital de una firma (Spanish Version)
By Becker, BoCollection: HBSP (USA)Ref.: HBS-212S08Published: Jan 24, 2011Format: PDFPages: 3Language: Spanish - Article
Promise-Based Management: The Essence of Execution
Collection: HBSP (USA)Ref.: HBS-R0704E-EPublished: Apr 1, 2007Format: PDFPages: 11Language: English - Article
The Corporate Brand: Help or Hindrance (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0802Z-EPublished: Feb 1, 2008Format: PDFPages: 5Language: English - Article
Challenge the Middlemen? (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R1512K-EPublished: Dec 1, 2015Format: PDFPages: 6Language: English - Article
Challenge the Middlemen (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1512X-EPublished: Dec 1, 2015Format: PDFPages: 5Language: English - Article
Prune the Brand Portfolio (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1802X-EPublished: Mar 1, 2018Format: PDFPages: 4Language: English - Article
Prune the Brand Portfolio (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1802Z-EPublished: Mar 1, 2018Format: PDFPages: 3Language: English