HBSP (USA)
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Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Starting at €8.20
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Flash Memory, Inc. (Brief Case) (Spanish version)
Fruhan, William E.; Stephenson, CraigCase HBS-413S08FinanceCapital Budgeting, Cash Flows, Financial Forecasting, Long Term Financing, Net Present Value (NPV), and Weighted Average Cost of Capital (WACC)Starting at €8.20
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Hill Country Snack Foods Co. (Spanish version)
Kester, W. Carl; Stephenson, CraigCase HBS-913S04FinanceHill Country Snack Foods, located in Austin, Texas, manufactures, markets, and distributes snack foods and frozen treats. The CEO is passionate about maximizing shareholder value and believes in keeping tight control over costs and operating the business as efficiently as possible. The company invests in additional capacity and new products only when attractive, low-risk opportunities are identified and can be funded internally. The firm's cultur...Starting at €8.20
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Valuing Stock Options in a Compensation Package (Spanish version)
Fruhan, William E.; Stephenson, CraigCase HBS-915S06FinanceNew MBA graduate Larry Steffen has accepted an attractive job offer from Athena Global Technology but must now choose one of two alternative compensation plans. The first compensation plan option includes a base salary plus a $25,000 cash bonus, and the second includes the same base salary plus employee stock options. In order to evaluate and decide on one of these plans, Larry must estimate the value of the offered stock options and consider sev...Starting at €8.20
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NTT DoCoMo: El futuro de Internet sin cables
Bradley, Stephen P.; Sandoval, MatthewCase HBS-702S09StrategyNTT DoCoMo se estableció en 1992 y se convirtió celebró públicamente en 1998. Este caso pistas de cómo DoCoMo se convirtió en la primera compañía de telefonía móvil en Japón y cómo su servicio i.mode revolucionó el mercado de la telefonía celular.Starting at €8.20
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Crown Cork & Seal in 1989 (Spanish version)
Bradley, Stephen P.; Cavanaugh, SheilaCase HBS-702S11StrategyDescribes the structure and recent trends of the metal container industry, Crown's successful strategy for competing in the industry, and John Connelly's leadership over more than 20 years. In 1989, William Avery succeeded Connelly as CEO and is forced to consider new strategic options in the face of industry change.Starting at €8.20
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Wal-Mart Stores, Inc. (Spanish version)
Bradley, Stephen P.; Ghemawat, Pankaj; Foley, SharonCase HBS-706S15StrategyThe case 'Wal-Mart Stores, Inc.' focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with its Supercenters, a combination supermarket and discount store. Wal-Mart experienced a drop in the value of its stock price in early 1993, which it ...Starting at €8.20
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The Corporate Brand: Help or Hindrance (Commentary for HBR Case Study)
Dev, Chekitan S.Article HBS-R0802Z-EMarketingEach of Lilypad's boutique hotels has its own sense of place and definition of customer experience. Though loyal to their favorites, guests don't visit other luxury properties in the collection or even realize they're affiliated. To boost the lifetime value of existing customers and reach new ones, CEO Andre Cleary is thinking about positioning the hotels more directly under the corporate umbrella. The company could gain scale efficiencies and po...Starting at €8.20
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Challenge the Middlemen? (HBR Case Study and Commentary)
Dev, Chekitan S.; O'Connor, PeterArticle HBS-R1512K-EStrategyThe chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. This HBR Case Study includes both the case and the commentary....Starting at €8.20
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Challenge the Middlemen (HBR Case Study)
Dev, Chekitan S.; O'Connor, PeterArticle HBS-R1512X-EStrategyThe chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. For teaching purposes, this is the case-only version of the HB...Starting at €8.20