HBSP (USA)
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Marlboro Friday (A) (Spanish version)
Silk, Alvin J.; Isaacson, BruceCase HBS-506S27MarketingOn April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major shift in strategy designed by Philip Morris to reverse the alarming declines in Marlboro's market share, which had occurred in the face of severe price competition from discount bra...Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Facebook's Libra: The Privatization of Money, Teaching Note
Di Maggio, Marco; Rouen, Ethan; Serafeim, GeorgeTeaching Note HBS-220048-EAccounting and ControlTeaching note for case 120021.Starting at €0.00
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Facebook's Libra: The Privatization of Money
Di Maggio, Marco; Rouen, Ethan; Serafeim, George; Sesia, AldoCase HBS-120021-EAccounting and ControlStarting at €8.20
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Tapping Growth at Lord Hobo Brewing Company, Teaching Note
Rouen, Ethan; Gallani, SusannaTeaching Note HBS-120023-EAccounting and ControlTeaching note for case 119028.Starting at €0.00
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Valuing Employment Exercise
Serafeim, George; Rouen, Ethan; Panella, KatieCase HBS-121086-EKnowledge and CommunicationStarting at €8.20
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCase HBS-821009-EEntrepreneurshipIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Starting at €8.20
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Measuring Impact at JUST Capital, Teaching Note
Rouen, Ethan; Wang, Charles C.Y.Teaching Note HBS-121037-EAccounting and ControlTeaching note for 121703.Starting at €0.00
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00
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Income Inequity and Income Inequality
Rouen, Ethan; Furukawa, AkariCase HBS-120062-EKnowledge and CommunicationThis research note provides an understanding of income inequity, which is a component of broader income inequality. It begins by describing the difference between inequality and inequity before examining inequity within the workplace. Using the firm as the unit of analysis, the note discusses possible causes of inequity and the challenges of identifying and measuring inequity. It concludes by focusing on attempts to address inequity and discussin...Starting at €8.20