HBSP (USA)
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Bank Tellers, Fighter Pilots, and the Limits of Rationality: The Origins of Behavioral Economics
Ubel, Peter A.Book Chapter HBS-3937BC-EMuch of economic theory has revolved around the age-old assumption that humans make choices rationally and based on probability, or what we have learned from previous experience. Free markets operate under this assumption, even going so far as to frame the obesity epidemic as the result of personal choices made by rational individuals. In this chapter, physician and behavioral scientist Peter Ubel explores the origins of behavioral economics, whi...Starting at €8.20
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Irrational Tastes and Bottomless Soup Bowls: Our Unconscious Eating Habits and What They Tell Us about the Pitfalls of Free Markets
Ubel, Peter A.Book Chapter HBS-3940BC-EFree markets operate under the assumption that human beings make rational choices about consumption. Some market enthusiasts have gone so far as to contend that even obesity is a lifestyle choice and, therefore, society should leave people alone to determine their optimal waistlines. Behavioral scientist and physician Peter Ubel, however, argues that it's actually the interaction of modern markets with genetics and social factors, and rational wi...Starting at €8.20
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Spacious Lawns and Long Commutes: The Irrationality of Choosing to Live in the Suburbs
Ubel, Peter A.Book Chapter HBS-3942BC-ESocial scientists have discovered in the last couple of decades that people's decisions are often biased by an inability to predict what will make them happy. Many economists, however, have overlooked or underemphasized the importance of people's emotional lives in their decision-making processes. Standard economic theory, for instance, holds that if commuting is a source of unhappiness, people will choose long commutes only if they believe such ...Starting at €8.20
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Marketing and the Science of Persuasion: Does Advertising Promote People's Well-Being
Ubel, Peter A.Book Chapter HBS-3945BC-EWe live in a capitalist society that is increasingly bombarding us with advertising. We exist in a world where many of the best psychology and neuroscience graduates are being hired by marketing firms or marketing departments within large corporations. These marketers are becoming increasingly sophisticated at targeting and persuading consumers. Many experts believe that advertising and marketing serve the interests of the general public, providi...Starting at €8.20
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Can Government Combat Obesity Without Becoming a "Nanny State": Personal Freedom and Personal Well-Being Don't Have to Be Mutually Exclusive
Ubel, Peter A.Book Chapter HBS-3947BC-EPolitical extremists of all persuasions are often paranoid about the slippery slope, worrying that any tiny concessions they make will lead to complete absolution of their position. Free market enthusiasts would rather have a fat and free citizenry, for instance, than consider perceived interventions into personal liberties, even if those interventions are made on behalf of the health of the general public. In this chapter, behavioral scientist a...Starting at €8.20
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NYPD New: Using the Case with Education Administrators, Teaching Note
Childress, Stacey; Clayton, Tonika CheekTeaching Note HBS-407056-EService and Operations ManagementTeaching Note to (396-293). An abstract is not available for this product.Starting at €0.00
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If We Blew It Up, Then We Could....
Childress, StaceyCase HBS-309042-EEntrepreneurshipBy setting up a thought experiment, this exercise challenges students to examine their own assumptions about the meaning of the word "public" in public education, as well as to understand competing assumptions held by others.Starting at €8.20
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If We Blew It Up, Then We Could..., Teaching Note
Childress, Stacey; Mahon, JasonTeaching Note HBS-309054-EEntrepreneurshipTeaching Note for [309042].Starting at €0.00
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Codman Academy: Beyond the Start-Up Phase, Teaching Note
Childress, StaceyTeaching Note HBS-309079-ETeaching Note for [308072].Starting at €0.00
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KIPP 2007: Implementing a Smart Growth Strategy, Teaching Note
Childress, Stacey; Mahon, JasonTeaching Note HBS-309082-ETeaching Note for [308073].Starting at €0.00