HBSP (USA)
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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCase HBS-707S33StrategyIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Starting at €8.20
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Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
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Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707542-EStrategyTeaching note to 706454.Starting at €0.00
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Brighter Smiles for the Masses--Colgate vs. P&G, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707545-EStrategyTeaching note to 706435.Starting at €0.00
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Toyota Motor Corp.: Launching Prius, Teaching Note
Reinhardt, Forest L.; Yao, DennisTeaching Note HBS-707558-EStrategyTeaching note to (706-458). An abstract is not available for this product.Starting at €0.00
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Should You Listen to the Customer (Commentary for HBR Case Study)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R1209Z-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Starting at €8.20
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CBS and Online Video
Yao, Dennis; Rozovsky, Julia; Queiro, FranciscoCase HBS-709447-EStrategyIn late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come to terms with YouTube, the leading video-sharing site on the Internet, or maintain a nonexclusive strategy?Starting at €8.20
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Respondiendo a la Imitación: Intel vs. AMD en 1991
Yao, DennisCase HBS-709S14StrategyEste caso examina la respuesta de Intel a la entrada imitativa por Advanced Micro Devices dentro de la categoría de productos microprocesador 386 en el que Intel había sido el único productor. El caso se establece en 1991 cuando AMD presenta por primera vez su procesador compatible con Intel 386 y antes de que la respuesta de Intel es conocida. El caso se puede utilizar para analizar las interacciones competitivas en la estrategia de marketing y ...Starting at €8.20
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Bradley Márquez: reducción de personal (A)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-415S10Leadership and People ManagementLa agencia de publicidad Bradley Márquez había creado un nicho exitoso entrega de los mercados étnicos a sus clientes, los gigantes corporativos como Compaq, Sprint, Texaco y British Airways. La empresa estaba operando en el modo de crecimiento agresivo cuando, en 2000, la burbuja bursátil de la década de 1990 estalló. Ahora, Andrew Lauder, director de operaciones, se enfrenta a la posibilidad de una segunda ronda de despidos y reducción de perso...Starting at €8.20
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Bradley Márquez: reducción de personal (B)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-415S11Leadership and People ManagementComplementa el caso (A).Starting at €5.74