HBSP (USA)
- Case
John Smithers at Sigtek (Spanish version)
Collection: HBSP (USA)Ref.: HBS-404S16Published: Oct 5, 1990Reviewed: Apr 30, 1998Format: pdfPages: 9Language: Spanish - Case
Rowe, Massof y Stewart: la experiencia de hacer el cambio en Micro Switch
Collection: HBSP (USA)Ref.: HBS-411S15Published: Oct 19, 1990Format: pdfPages: 20Language: Spanish - Case
Donna Dubinsky y Apple Computer, Inc. (E)
Collection: HBSP (USA)Ref.: HBS-416S05Published: Feb 21, 1986Reviewed: Jun 24, 1988Format: pdfPages: 4Language: Spanish - Case
Alpha y Omega
Collection: HBSP (USA)Ref.: HBS-418S17Published: Jun 30, 1988Reviewed: Aug 26, 1988Format: pdfPages: 1Language: Spanish - Book Chapter
Bank Tellers, Fighter Pilots, and the Limits of Rationality: The Origins of Behavioral Economics
Collection: HBSP (USA)Ref.: HBS-3937BC-EPublished: Jan 20, 2009Format: pdfPages: 16Language: English - Book Chapter
Irrational Tastes and Bottomless Soup Bowls: Our Unconscious Eating Habits and What They Tell Us about the Pitfalls of Free Markets
Collection: HBSP (USA)Ref.: HBS-3940BC-EPublished: Jan 20, 2009Format: pdfPages: 14Language: English - Book Chapter
Spacious Lawns and Long Commutes: The Irrationality of Choosing to Live in the Suburbs
Collection: HBSP (USA)Ref.: HBS-3942BC-EPublished: Jan 20, 2009Format: pdfPages: 17Language: English - Book Chapter
Marketing and the Science of Persuasion: Does Advertising Promote People's Well-Being
Collection: HBSP (USA)Ref.: HBS-3945BC-EPublished: Jan 20, 2009Format: pdfPages: 24Language: English - Book Chapter
Can Government Combat Obesity Without Becoming a "Nanny State": Personal Freedom and Personal Well-Being Don't Have to Be Mutually Exclusive
Collection: HBSP (USA)Ref.: HBS-3947BC-EPublished: Jan 20, 2009Format: pdfPages: 25Language: English - Case
Influence Tactics (Spanish version)
Collection: HBSP (USA)Ref.: HBS-419S10Published: May 28, 1987Reviewed: May 20, 2008Format: pdfPages: 6Language: Spanish