HBSP (USA)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: pdfPages: 15Language: Spanish - Book Chapter
Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7853BC-EPublished: Dec 28, 2007Format: pdfPages: 30Language: English - Book Chapter
Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7855BC-EPublished: Dec 28, 2007Format: pdfPages: 30Language: English - Book Chapter
Inclusion: The More the Merrier--Why It's Important in Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7857BC-EPublished: Dec 28, 2007Format: pdfPages: 28Language: English - Case
Pondering Price Promotion (Spanish version)
Collection: HBSP (USA)Ref.: HBS-410S12Published: Sep 22, 2009Format: pdfPages: 11Language: Spanish - Case
Analyzing Growth Opportunities (Brief Case) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-411S06Published: May 5, 2010Format: pdfPages: 12Language: Spanish - Case
Splitting Hairs in Product Positioning (Spanish version)
Collection: HBSP (USA)Ref.: HBS-412S20Published: Jan 19, 2011Format: pdfPages: 14Language: Spanish - Case
Strategic Marketing Planning (Spanish version)
Collection: HBSP (USA)Ref.: HBS-913S08Published: Feb 12, 2013Reviewed: May 9, 2002Format: pdfPages: 16Language: Spanish - Case
Rowe, Massof y Stewart: la experiencia de hacer el cambio en Micro Switch
Collection: HBSP (USA)Ref.: HBS-411S15Published: Oct 19, 1990Format: pdfPages: 20Language: Spanish - Case
Donna Dubinsky y Apple Computer, Inc. (E)
Collection: HBSP (USA)Ref.: HBS-416S05Published: Feb 21, 1986Reviewed: Jun 24, 1988Format: pdfPages: 4Language: Spanish