HBSP (USA)
- Case
Rowe, Massof y Stewart: la experiencia de hacer el cambio en Micro Switch
Collection: HBSP (USA)Ref.: HBS-411S15Published: Oct 19, 1990Format: pdfPages: 20Language: Spanish - Case
Donna Dubinsky y Apple Computer, Inc. (E)
Collection: HBSP (USA)Ref.: HBS-416S05Published: Feb 21, 1986Reviewed: Jun 24, 1988Format: pdfPages: 4Language: Spanish - Case
Alpha y Omega
Collection: HBSP (USA)Ref.: HBS-418S17Published: Jun 30, 1988Reviewed: Aug 26, 1988Format: pdfPages: 1Language: Spanish - Book Chapter
Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4458BC-EPublished: May 6, 2008Format: pdfPages: 24Language: English - Book Chapter
Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4459BC-EPublished: May 6, 2008Format: pdfPages: 25Language: English - Case
Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Collection: HBSP (USA)Ref.: HBS-519062-EPublished: Jan 13, 2019Format: pdfPages: 21Language: English - Case
John Smithers at Sigtek (Spanish version)
Collection: HBSP (USA)Ref.: HBS-404S16Published: Oct 5, 1990Reviewed: Apr 30, 1998Format: pdfPages: 9Language: Spanish - Article
The Sure Thing That Flopped (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0807A-EPublished: Jul 1, 2008Format: pdfPages: 10Language: English - Article
El caso HBR: El éxito seguro que fracas
Collection: HBSP (USA)Ref.: HBS-R0807APublished: Jul 1, 2008Format: pdfPages: 8Language: Spanish - Case
Influence Tactics (Spanish version)
Collection: HBSP (USA)Ref.: HBS-419S10Published: May 28, 1987Reviewed: May 20, 2008Format: pdfPages: 6Language: Spanish