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John Smithers at Sigtek (Spanish version)
Jick, Todd D.Case HBS-404S16Leadership and People Managementlack of corporate commitment, overly formalized programs, inflated expectations, lack of initial successes, etc.Starting at €8.20
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Rowe, Massof y Stewart: la experiencia de hacer el cambio en Micro Switch
Jick, Todd D.; Rosegrant, SusanCase HBS-411S15Leadership and People ManagementDescribe tres mandos medios que actúan en el papel de agentes de cambio. Destacados sus papeles personales y sus "estados de ánimo" en dos puntos en el curso de la introducción de un cambio cultural importante. Mientras que sus comentarios son sólo seis meses de diferencia, que han llegado a una fase más pesimista y aleccionador del proceso de cambio. Permite a los estudiantes para ver qué tan dinámico es un esfuerzo de cambio, cómo el grado de o...Starting at €8.20
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Donna Dubinsky y Apple Computer, Inc. (E)
Jick, Todd D.Case HBS-416S05Leadership and People ManagementPresenta una descripción de dos cuestionarios de evaluación de estilo de gestión que fueron completadas por Donna Dubinsky: la influencia del estilo de Cuestionario y el Inventario de Prácticas de Liderazgo. resultados de Dubinsky se resumen y presentan en dos gráficos muestran. Estos datos pueden servir como un complemento a Donna Dubinsky y Apple Computer, Inc. (A), (B), (C) y (D) en una discusión en la clase de estilo de influencia individual ...Starting at €5.74
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Alpha y Omega
Jick, Todd D.; Levaggi, Lori AnnCase HBS-418S17Leadership and People ManagementLos estudiantes leerán el caso y preparar un plan de acción para la clase. En la clase de los estudiantes discutirán su plan de acción para la formación de una nueva empresa.Starting at €8.20
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Improve Your Return on Returns (Spanish version)
O'Connell, AndrewArticle HBS-F0711FService and Operations ManagementA "reverse logistics" value chain strategy--what you do with goods your customers send back--can strengthen your company's competitiveness according to the authors of a recent article in the "Academy of Management Perspectives." Estee Lauder built a $250-million product line from returned cosmetics.Starting at €8.20
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Marketing CEO Dave Balter on achieving the corporate full Monty (Spanish version)
Balter, Dave; O'Connell, AndrewArticle HBS-F0810FLeadership and People ManagementThe founder and CEO of BzzAgent, a word-of mouth media company, believes strongly in radical corporate transparency. In practice that can mean frank self-examination in his blogs, publicly posting his company's sales presentations, and rotating an executive office space among employees at every level.Starting at €8.20
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Architect Ellen Dunham-Jones on the future of retail in the postsprawl era (Spanish version)
Dunham-Jones, Ellen; O'Connell, AndrewArticle HBS-F0907FStrategyThe head of Georgia Tech's architecture program predicts that new kinds of retail developments will rise from the ashes of today's dying suburban malls.Starting at €8.20
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Downsizing Lost Its Bad Rap (Spanish version)
O'Connell, AndrewArticle HBS-F0910BLeadership and People ManagementBig companies used to take a big reputational hit over layoffs. That's no longer the case, according to a recent study.Starting at €8.20
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Smile, Don't Bark, in Tough Times (Spanish version)
O'Connell, AndrewArticle HBS-F0911CLeadership and People ManagementNew research indicates that leaders who crack the whip in stressful situations don't get good results.Starting at €8.20
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Using Gifts and Trees to Make Recyclers of Indian Consumers
Bakaya, Ambrish; O'Connell, AndrewArticle HBS-R0909G-EService and Operations ManagementRapid advances in technology and enormously increased numbers of cell phones in use in emerging markets give urgency to Nokia's newly launched effort to expand its worldwide phone-recycling initiatives. Ambrish Bakaya explains, in this interview with HBR associate editor Andrew O'Connell. This HBR Spotlight article offers a framework for determining your company's green opportunities and an overview of what other organizations are doing with cle...Starting at €8.20