HBSP (USA)
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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Sloan & Harrison: Descontento de los socios no Capitalistas
Groysberg, Boris; Sherman, EliotCase HBS-412S11Leadership and People ManagementEl bufete de abogados, Sloan y Harrison, estaba tratando con cierto descontento entre sus socios no participativos juveniles. Estos socios se refieren a la transparencia del proceso de avance, su capacidad para posicionarse como líderes tanto dentro de la empresa y hacedores de lluvia, y la política de promoción dentro de la empresa. La empresa debe encontrar soluciones a estos retos. socios más antiguos se preguntaba: ¿era el camino a la asociac...Starting at €8.20
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Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy (Spanish version)
Viceira, Luis M.; Tung, Helen H.Case HBS-218S15FinanceIn early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions within the firm. The objective of the meeting was to review the backtesting and real-time investment results of a new minimum-variance strategy within the framework of a 130/30 fund...Starting at €8.20
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Why the Groundswell-and Why Now: Social Technologies-A Call to Action for Your Business
Li, Charlene; Bernoff, JoshBook Chapter HBS-8338BC-EYour company's customers are talking about your brand right now, on Facebook and Twitter, probably in ways you haven't approved and wouldn't like. Your support representatives' conversations with customers will show up on YouTube, and so will your TV commercials, intercut with sarcastic commentary. This movement-the "groundswell"-comes from a thousand different sources and washes over traditional businesses like a flood. And while you can't stop ...Starting at €8.20
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Jujitsu and the Technologies of the Groundswell: Understanding Social Technologies and Turning Them to Your Advantage
Li, Charlene; Bernoff, JoshBook Chapter HBS-8339BC-EYou probably know that the groundswell-the global phenomenon in which people use social media technologies to get the things they need from one another rather than from businesses and institutions-threatens to undermine the control on which many organizations are built. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff show how you can turn the groundswell to your advantage, much the way a jujitsu master turns the force ...Starting at €8.20
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The Social Technographics Profile: Applying Social Media Demographics to Your Business Strategy
Li, Charlene; Bernoff, JoshBook Chapter HBS-8340BC-EThe world is not completely flat: people in India don't use the same social networks as people in Germany. And people in Germany don't use the same social networks as people in the United States. But the fundamental emotions that drive people to the groundswell-the desire to connect, to create, to express opinions, and to help each other-are universal. To truly understand how social media users operate-and affect businesses-you need to dissect an...Starting at €8.20
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How Connecting with the Groundswell Transforms Your Company: Embracing Social Technology-The Road to Success
Li, Charlene; Bernoff, JoshBook Chapter HBS-8356BC-EOnce you've engaged with the ever-expanding community of social technology users that inhabit the groundswell, your organization goes through a mental shift-you become so engaged with your customers that you walk in step with their needs and wants. But this mental shift doesn't happen overnight. And the fact is, many business leaders feel unready to take the plunge. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff answe...Starting at €8.20
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Attaining Social Maturity: The Challenges Your Company Will Face on the Path to Empowerment Through Social Technology
Li, Charlene; Bernoff, JoshBook Chapter HBS-8358BC-EIn this chapter, social media strategy leaders Charlene Li and Josh Bernoff describe the stages companies pass through as they adopt more and more groundswell applications-the social technologies, such as Facebook, Twitter, YouTube, online communities, and blogs, that people are using to get the information they want and need from each other. For business leaders, managing multiple social media applications creates complexity in everything from o...Starting at €8.20
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The Future of the Groundswell: How Advances in Social Technology Will Continue to Shape Business
Li, Charlene; Bernoff, JoshBook Chapter HBS-8363BC-ESocial technologies are exploding. They are embedded within every activity, not just on computers, but also on mobile devices and in the real world. This is the ubiquitous groundswell. What does that mean exactly? In this chapter, social media strategy leaders Charlene Li and Josh Bernoff forecast the next steps in the groundswell trend. You'll learn how demographic and technology forces will create a disaggregated, collaborative, fluid world wit...Starting at €8.20
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Baker & McKenzie (B): A New Framework for Talent Management
Groysberg, Boris; Sherman, EliotCase HBS-408009-ELeadership and People ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €5.74