HBSP (USA)
-
Competing Against Free (Spanish version)
Bryce, David J.; Dyer, Jeffrey H.; Hatch, Nile W.Article HBS-R1106HStrategyThe "free" business models popularized in the digital world by companies such as Google, Adobe, and Mozilla are spreading to markets in the physical world. How should established companies respond? The authors have found that some are too quick to offer free products of their own. Many more either don't move quickly enough or simply fail to respond at all, even when they have the resources to win a head-to-head battle. Consider the reluctance of ...Starting at €8.20
-
Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
-
Discovery Skill #2: Questioning-How Inquisitive Thinking and Provocative Questions Spark Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8371BC-EWe tell children that there is no such thing as a dumb question, but so often we keep our ideas and concerns to ourselves, afraid to come across as foolish or disagreeable. But when you stifle your creative imagination, you limit your opportunities for innovation. In this chapter, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen encourage you to channel your inner child and rediscover your spirit of curiosity. They explain how asking dif...Starting at €8.20
-
Discovery Skill #3: Observing-How Watching Your Customers, Other Companies, and the World Around You Can Lead to Game-Changing Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8372BC-EKnowledge and CommunicationDelivery-driven leaders often become so consumed by the pressures of running an organization that they never pause to take a look at what's going on around them. But disruptive innovators like Ratan Tata, creator of the Nano car, whose journey of discovery is described in this chapter, are constantly on the lookout for jobs people need to get done and workarounds, or partial solutions, that can be the answers to everyday problems. In this chapter...Starting at €8.20
-
Putting the Innovator's DNA into Practice: Processes-How Innovative Leaders Institute Processes That Encourage the Discovery Skills of Disruptive Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8385BC-EIn the free market, some companies inevitably forge ahead, leaving their competition in the dust. What's more surprising is that once on top, many of them stay there. How do these winners in the race for success continue to outrun the pack? In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen share an easy-to-follow recipe for innovation: incorporate processes that encourage discovery and the exchange of ideas. They discuss ...Starting at €8.20
-
Act Different, Think Different, Make a Difference: Why Innovation Is an Investment-in Yourself, in Your Company, and in the Greater World
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8387BC-EExplosive productivity and expansive profit margins are just added bonuses. The allure of the search, the thrill of the challenge, and the prospect of making meaningful change-these are the reasons real innovators choose to innovate. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen sum up the insights they have learned in their eight years of research and offer an optimistic outlook on what innovation can do for our futu...Starting at €8.20
-
Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
-
Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
-
David Neeleman: Flight Path of a Servant Leader (A)
George, William W.; Breitfelder, Matthew D.Case HBS-409024-ELeadership and People ManagementDavid Neeleman, founder of JetBlue, is forced to confront a crisis in customer confidence following operational difficulties on February 14, 2007. This becomes a vital test of his leadership.Starting at €8.20
-
David Neeleman: Flight Path of a Servant Leader (B)
George, William W.; Breitfelder, Matthew D.Case HBS-409038-ELeadership and People ManagementDavid Neeleman (B) traces the events subsequent to the (A) case.Starting at €5.74