HBSP (USA)
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El sí institucional: la entrevista HBR a Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710CLeadership and People ManagementDesde su fundación, en 1995, de Amazon.com audaces a menudo han dejado observadores rascándose la cabeza, si no es la predicción de la desaparición de la empresa. ¿Por qué abrir una plataforma minorista propietaria efectiva a la competencia de los vendedores de terceros? ¿Por qué herramientas de maquillaje que Amazon desarrollados para su propio uso a disposición de otros desarrolladores de sitios web? (¿Por qué, para el caso, colocar comentarios...Starting at €8.20
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El liderazgo en la era de la transparencia
Meyer, Christopher; Kirby, JuliaArticle HBS-R1004AStrategyLas empresas han prosperado mucho haciendo caso omiso de lo que los economistas llaman externalidades - los diversos impactos que una empresa tiene en su entorno más amplio, pero no está obligado a pagar. (La contaminación es el ejemplo clásico.) Ahora, las compañías de reclamación deben adoptar una postura muy diferente, gracias a la creciente escala industrial, mejores sensores y sensibilidades aumentadas. Cada vez más, los impactos de negocio ...Starting at €8.20
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El capitalismo fugitivo
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201CEconomicsEl capitalismo sigue siendo el sistema más potente, flexible y robusta para la conducción de la prosperidad de amplia base y la mejora de la calidad de vida. Pero mantener el capitalismo en la pista dependerá de nuestra capacidad para replantearse las prioridades que guía cada uno en el sistema, desde los empresarios a los reguladores a los inversores. En particular, tendremos que desacelerar las actividades precipitados de la competencia y el RO...Starting at €8.20
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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Stay on the Q&A Offensive: Michael Sheehan on the Art and Science of the Q&A (Spanish version)
Sheehan, Michael; Kirby, JuliaArticle HBS-F0704GLeadership and People ManagementThe Q&A should be more than just an afterthought, says communications consultant Michael Sheehan. It may be the only part of your speech people actually listen to.Starting at €8.20
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Inventing HBR
Kirby, JuliaArticle HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Starting at €8.20
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Creative That Cracks the Code
Kirby, JuliaArticle HBS-R1303F-EMarketing"What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices," the author writes, "it would be easy to conclude that advertising has flipped to all science and no art." But she highlights six campaigns to prove that advertising creativity will never cease: 1) Wonderful Pistachios, whose ads include memes such as YouTube's infamous Honey ...Starting at €8.20
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Institutional Yes: The HBR Interview with Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710C-ELeadership and People ManagementSince its founding, in 1995, Amazon.com's bold moves have often left observers scratching their heads, if not predicting the company's demise. Why open up an effective proprietary retail platform to competition from third-party sellers? Why make tools that Amazon developed for its own use available to other website developers? (Why, for that matter, post negative reviews of your products?) Two HBR editors interviewed Bezos, the founder and CEO, t...Starting at €8.20
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Why Did We Ever Go Into HR
Breitfelder, Matthew D.; Dowling, Daisy WademanArticle HBS-R0807B-ELeadership and People ManagementBreitfelder and Dowling are two recent Harvard MBAs who have worked in fields typically chosen by alumni of esteemed business schools: strategy consulting, investment banking, you know the score. Ultimately, however, these promising young professionals decided to do the unexpected and enter human resources. They switched gears not to achieve work/life balance or avoid tough challenges but to get in early on a good thing, as any smart value invest...Starting at €8.20