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From TV to Web: Content Strategies for Ads That Drive Online Sales
Collection: IESE (España)Ref.: ART-2643-EPublished: Dec 16, 2014Format: PDFPages: 7Language: English - Case
Digital Transformation at Brazilian Retailer Magazine Luiza (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S17Published: Aug 23, 2018Reviewed: Apr 26, 2006Format: PDFPages: 19Language: Spanish - Case
Growing from One Thousand to One Million Customers (Spanish version)
Collection: HBSP (USA)Ref.: HBS-518S08Published: Jun 7, 2016Reviewed: May 29, 2003Format: PDFPages: 14Language: Spanish - Case
La aplicación de las Normas Internacionales de Información Financiera en China
Collection: HBSP (USA)Ref.: HBS-110S29Published: Nov 9, 2009Format: PDFPages: 17Language: Spanish - Article
When the Crowd Fights Corruption
Collection: HBSP (USA)Ref.: HBS-R1301K-EPublished: Jan 1, 2013Format: PDFPages: 8Language: English - Article
Why "Fair Value" is the Rule
Collection: HBSP (USA)Ref.: HBS-R1303H-EPublished: Mar 1, 2013Format: PDFPages: 4Language: English - Article
Is a Promotion Worth Hiding Who You Are? (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R1510J-EPublished: Oct 1, 2015Format: PDFPages: 6Language: English - Article
Is a Promotion Worth Hiding Who You Are (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1510Z-EPublished: Oct 1, 2015Format: PDFPages: 3Language: English - Case
The Politics and Economics of Accounting for Goodwill at Cisco Systems (B)
Collection: HBSP (USA)Ref.: HBS-109003-EPublished: Jul 1, 2008Format: PDFPages: 2Language: English - Teaching Note
IFRS in China, Teaching Note
Collection: HBSP (USA)Ref.: HBS-110039-EPublished: Jan 29, 2010Format: PDFPages: 7Language: English