HBSP (USA)
-
GROW: Using Artificial Intelligence to Screen Human Intelligence
Bernstein, Ethan S.; McKinnon, Paul D.; Yarabe, PaulCase HBS-418020-ELeadership and People ManagementOver 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro Fukuhara, a first-time entrepreneur, as he considers the varied ways the "big data" he is collecting is being used--and whether some uses promised more meaningful (or less potentially mis...Starting at €8.20
-
Sensing (and Monetizing) Happiness at Hitachi (Spanish version)
Bernstein, Ethan S.; Marton, StephanieCase HBS-418S11Leadership and People ManagementInspired by research linking happiness and productivity, Hitachi had invested in developing new "people analytics" technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer's activity patterns. Data from these devices revealed an unusually high correlation between certain patterns of activity and a person's subjective sense of happiness at work. Unlike mood rings or even f...Starting at €8.20
-
Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
-
Avaya (B) (Spanish Version)
Godes, David B.Case HBS-513S17Marketingla alta dirección de Avaya quiere mejorar la generación de demanda. Esto requiere una mejora en la relación entre Ventas y Marketing. Esta serie de casos (Avaya (A) - (D)) recorre el estudiante a través de cada fase de este proceso. El caso (A) comienza con antecedentes sobre la empresa y pide al estudiante para llegar a una estrategia para mejorar la forma en que ventas y marketing trabajan juntos. En el caso (B), vemos su estrategia en la forma...Starting at €5.74
-
Avaya (C): Implementando la generación de demanda en Brasil
Godes, David B.Case HBS-513S18Marketingla alta dirección de Avaya quiere mejorar la generación de demanda. Esto requiere una mejora en la relación entre Ventas y Marketing. Esta serie de casos (Avaya (A) - (D)) recorre el estudiante a través de cada fase de este proceso. El caso (A) comienza con antecedentes sobre la empresa y pide al estudiante para llegar a una estrategia para mejorar la forma en que ventas y marketing trabajan juntos. En el caso (B), vemos su estrategia en la forma...Starting at €5.74
-
Sales Force Integration at FedEx (A) (Spanish version)
Godes, David B.Case HBS-513S26MarketingFederal Express' (FedEx) recent acquisition of RPS--a ground delivery firm--gave the firm the potential to offer a single source for a client's delivery needs. However, to deliver on this potential, the firm needed to deliver the integrated solution through a single sales force. This integration required the solution of many issues, none more important than the formulation of a new compensation plan that not only determined the sales force's effo...Starting at €8.20
-
Sales Force Integration at FedEx (B) (Spanish version)
Godes, David B.Case HBS-513S27MarketingAn abstract is not available for this product.Starting at €5.74
-
La integración de los equipos de venta en FedEx (C)
Godes, David B.Case HBS-513S28MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
-
Sales Force Integration at FedEx (D) (Spanish version)
Godes, David B.Case HBS-513S29MarketingAn abstract is not available for this product.Starting at €5.74
-
Trouble at Tessei, Teaching Note
Bernstein, Ethan S.; Buell, Ryan W.Teaching Note HBS-616031-EService and Operations ManagementIn 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. Given previous leaders' failed attempts to fix Tessei's problems with increased managerial monitoring and controls, Yabe seeks a creative approach...Starting at €0.00