HBSP (USA)
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Developing Software through Crowdsourcing (Spanish version)
Lakhani, Karim R.; Garvin, David A.; Lonstein, EricCase HBS-610S21StrategyTopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who compete to write software modules for its over 40 clients. Provides details of a unique innovation platform where complex software is developed through ongoing online competitions. B...Starting at €8.20
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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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Netflix: Designing the Netflix Prize (A) (Spanish version)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCase HBS-615S16Service and Operations ManagementIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterStarting at €8.20
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S08Service and Operations ManagementEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Starting at €5.74
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McCaw Cellular Communications. Inc (D) La competencia en las comunicaciones móviles estadounidenses
Teisberg, Elizabeth Olmsted; Shumway, Chris; Rossi, SharonCase HBS-708S40StrategyProporciona una actualización de la competencia en las comunicaciones móviles a través de 1992, tanto para los Estados Unidos y el Reino Unido.Starting at €5.74
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McCaw Cellular Communications, Inc. (E)
Teisberg, Elizabeth Olmsted; Rossi, SharonCase HBS-708S41StrategyDescribe la decisión de un competidor para instalar equipo de capital mediante la tecnología de conmutación incompatible con McCaw de.Starting at €5.74
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Four Ways to Reinvent Service Delivery
Ramdas, Kamalini; Teisberg, Elizabeth Olmsted; Tucker, Amy L.Article HBS-R1212H-EService and Operations ManagementInnovations that radically redefine how a service is delivered can create tremendous value for customers and for providers. But they require deep insight into clients' needs and the revising of basic assumptions. It's possible, for example, that a doctor can treat more than one patient at a time. Organizations can redefine service delivery along four dimensions. A change in one may unlock--or block--possibilities for innovation in the others. 1) ...Starting at €8.20
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Using the Crowd as an Innovation Partner
Boudreau, Kevin; Lakhani, Karim R.Article HBS-R1304C-EFrom Apple to Merck to Wikipedia, more and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast groups of strangers distributed around the world, particularly for companies built on a history of internal innovation. How can intellectual property be protected? How can a crowdsource...Starting at €8.20
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Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration
Lakhani, Karim R.; Carlile, Paul RCase HBS-610074-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. This case presents the Myelin Repair Foundation's accelerated research collaboration model for drug discovery. It highlights the challenges of building a multi-disciplinary and multi-institutional research collaboration that is attempting to create a treatment for multiple sclerosis based on a novel scientific approach. The case provides details on how norms of academic rese...Starting at €8.20
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InnoCentive.com (A), Teaching Note
Lakhani, Karim R.Teaching Note HBS-611072-ETeaching Note for 608170.Starting at €0.00