HBSP (USA)
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Developing Software through Crowdsourcing (Spanish version)
Lakhani, Karim R.; Garvin, David A.; Lonstein, EricCase HBS-610S21StrategyTopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who compete to write software modules for its over 40 clients. Provides details of a unique innovation platform where complex software is developed through ongoing online competitions. B...Starting at €8.20
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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCase HBS-615S15Service and Operations ManagementShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Starting at €8.20
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Netflix: Designing the Netflix Prize (A) (Spanish version)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCase HBS-615S16Service and Operations ManagementIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterStarting at €8.20
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Netflix (Spanish version)
Shih, Willy; Kaufman, Stephen P.; Spinola, DavidCase HBS-608S26Strategyvideo-on-demand. How should Netflix respond?Starting at €8.20
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S08Service and Operations ManagementEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Starting at €5.74
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Does America Really Need Manufacturing
Pisano, Gary P.; Shih, WillyArticle HBS-R1203G-EService and Operations ManagementToo many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to innovate. The result has been an exodus of manufacturing from America, which has weakened the capabilities that domestic firms need to keep inventing high-quality, cost-competitive prod...Starting at €8.20
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Using the Crowd as an Innovation Partner
Boudreau, Kevin; Lakhani, Karim R.Article HBS-R1304C-EFrom Apple to Merck to Wikipedia, more and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast groups of strangers distributed around the world, particularly for companies built on a history of internal innovation. How can intellectual property be protected? How can a crowdsource...Starting at €8.20
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Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
Christensen, Clayton M.; Kaufman, Stephen P.; Shih, WillyArticle HBS-R0801F-EStrategyMost companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices. Discounted cash flow and net present value, as commonly used, underestimate the real returns and benefits of proceeding with an investment. Most executives compare the cash flows from inno...Starting at €8.20
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Will Our Partner Steal Our IP (Commentary for HBR Case Study)
Shih, Willy; Wang, Jyun-ChengArticle HBS-R1301Z-EA Taiwanese manufacturer of hybrid-car parts faces risks to its proprietary technology in its partnership with a Chinese automaker. Case Study authored by Willy C. Shih and Jyun-Cheng Wang, featuring commentaries by experts Eric Giler and Mats H. Olsson. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1301X. The complete case study and commentary is reprint R1301M.Starting at €8.20