HBSP (USA)
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Cómo los Gen Y y los boomers darán una nueva forma a su agenda
Hewlett, Sylvia Ann; Sherbin, Laura; Sumberg, KarenArticle HBS-R0907GLeadership and People ManagementCuando se trata de las preferencias de los lugares de trabajo, los trabajadores de la Generación Y se parecen mucho a los Baby Boomers. Debido a que estos dos grandes cohortes ahora coexisten en la fuerza de trabajo, sus valores compartidos se rigen a las empresas que los contratan. Los autores, del Centro para el trabajo y la vida política, llevaron a cabo dos estudios a gran escala que revelan esos valores. Gen Ys y Boomers están dispuestos a c...Starting at €8.20
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Tweeter etc. (Spanish version)
Gourville, John T.; Wu, GeorgeCase HBS-502S18MarketingIn the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic Price Protection" (APP) as the cornerstone of a strategy to restore price credibility in the minds of consumers. Under APP, Tweeter monitored local newspaper ads and automatically mai...Starting at €8.20
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Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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Women's Nonlinear Careers: The Flexibility Imperative
Hewlett, Sylvia AnnBook Chapter HBS-4694BC-ELeadership and People ManagementThis chapter provides a wealth of data and information on why women leave the workforce and the difficulties they encounter trying to reenter, proving the inadequacy of the conventional male career model that continues to dominate corporate culture. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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The Business Case for Diversity: How Companies Benefit from Reevaluating the Male Competitive Model
Hewlett, Sylvia AnnBook Chapter HBS-4698BC-ELeadership and People ManagementThe "off-ramping" or downshifting of many women in the workplace has serious ramifications not only for personal careers, but for businesses as well. This chapter outlines the demographic shifts and global competitive pressures facing today's organizations, making a case for gender diversity as part of the solution. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Creating Arc-of-Career Flexibility: Keeping Talented Women on the Road to Success
Hewlett, Sylvia AnnBook Chapter HBS-4700BC-ELeadership and People ManagementAccording to the author, there are six essential elements that need to gain real traction if a company is to fully realize female talent over the long haul. This chapter addresses one of these essential elements: policies that provide flexibility over the arc of a career and allow women to ramp up after taking time out of the paid workforce. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Canaries in the Coal Mine: Realizing a Better Work-Life Balance for All
Hewlett, Sylvia AnnBook Chapter HBS-4706BC-ELeadership and People ManagementThis chapter addresses the challenge of accelerating and expanding the scope of alternative work arrangements to reach the critical mass needed to transform corporate culture. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Establishing Flexible Work Arrangements: Keeping Talented Women on the Road to Success
Hewlett, Sylvia AnnBook Chapter HBS-4715BC-ELeadership and People ManagementAccording to the author, there are six essential elements that need to gain real traction if a company is to fully realize female talent over the long haul. This chapter examines some emerging models of best practices as it outlines one of these essential elements: establishing a rich menu of flexible work arrangements. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20