HBSP (USA)
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Cómo los Gen Y y los boomers darán una nueva forma a su agenda
Hewlett, Sylvia Ann; Sherbin, Laura; Sumberg, KarenArticle HBS-R0907GLeadership and People ManagementCuando se trata de las preferencias de los lugares de trabajo, los trabajadores de la Generación Y se parecen mucho a los Baby Boomers. Debido a que estos dos grandes cohortes ahora coexisten en la fuerza de trabajo, sus valores compartidos se rigen a las empresas que los contratan. Los autores, del Centro para el trabajo y la vida política, llevaron a cabo dos estudios a gran escala que revelan esos valores. Gen Ys y Boomers están dispuestos a c...Starting at €8.20
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
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Inbound Marketing and Web 2.0 (Spanish version)
Steenburgh, Thomas; Avery, Jill; Dahod, NaseemCase HBS-510S08Marketingdeveloping market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Women's Nonlinear Careers: The Flexibility Imperative
Hewlett, Sylvia AnnBook Chapter HBS-4694BC-ELeadership and People ManagementThis chapter provides a wealth of data and information on why women leave the workforce and the difficulties they encounter trying to reenter, proving the inadequacy of the conventional male career model that continues to dominate corporate culture. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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The Business Case for Diversity: How Companies Benefit from Reevaluating the Male Competitive Model
Hewlett, Sylvia AnnBook Chapter HBS-4698BC-ELeadership and People ManagementThe "off-ramping" or downshifting of many women in the workplace has serious ramifications not only for personal careers, but for businesses as well. This chapter outlines the demographic shifts and global competitive pressures facing today's organizations, making a case for gender diversity as part of the solution. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Creating Arc-of-Career Flexibility: Keeping Talented Women on the Road to Success
Hewlett, Sylvia AnnBook Chapter HBS-4700BC-ELeadership and People ManagementAccording to the author, there are six essential elements that need to gain real traction if a company is to fully realize female talent over the long haul. This chapter addresses one of these essential elements: policies that provide flexibility over the arc of a career and allow women to ramp up after taking time out of the paid workforce. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Canaries in the Coal Mine: Realizing a Better Work-Life Balance for All
Hewlett, Sylvia AnnBook Chapter HBS-4706BC-ELeadership and People ManagementThis chapter addresses the challenge of accelerating and expanding the scope of alternative work arrangements to reach the critical mass needed to transform corporate culture. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Establishing Flexible Work Arrangements: Keeping Talented Women on the Road to Success
Hewlett, Sylvia AnnBook Chapter HBS-4715BC-ELeadership and People ManagementAccording to the author, there are six essential elements that need to gain real traction if a company is to fully realize female talent over the long haul. This chapter examines some emerging models of best practices as it outlines one of these essential elements: establishing a rich menu of flexible work arrangements. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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For LGBT Workers, Being "Out" Brings Advantages (Spanish version)
Hewlett, Sylvia Ann; Sumberg, KarenArticle HBS-F1107CLeadership and People ManagementDespite recent progress creating more-welcoming environments for lesbian, gay, bisexual, and transgender employees, fully 48% of LGBT respondents surveyed report remaining "closeted" at work. Research shows that they are less likely than "out" workers to be promoted and more likely to leave their job within three years. For talent managers, creating a hospitable climate for all workers should be a key goal.Starting at €8.20