HBSP (USA)
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Cómo los Gen Y y los boomers darán una nueva forma a su agenda
Hewlett, Sylvia Ann; Sherbin, Laura; Sumberg, KarenArticle HBS-R0907GLeadership and People ManagementCuando se trata de las preferencias de los lugares de trabajo, los trabajadores de la Generación Y se parecen mucho a los Baby Boomers. Debido a que estos dos grandes cohortes ahora coexisten en la fuerza de trabajo, sus valores compartidos se rigen a las empresas que los contratan. Los autores, del Centro para el trabajo y la vida política, llevaron a cabo dos estudios a gran escala que revelan esos valores. Gen Ys y Boomers están dispuestos a c...Starting at €8.20
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Managing Growth (Spanish version)
Huckman, Robert S.; Pisano, Gary P.Case HBS-611S08Service and Operations ManagementConsiders the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircr...Starting at €8.20
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BYD Company, Ltd. (Spanish version)
Huckman, Robert S.; MacCormack, AlanCase HBS-614S03Service and Operations ManagementConsidera si BYD Co., Ltd., el mayor fabricante chino de baterías recargables, debe entrar en la industria del automóvil chino mediante la adquisición de Qinchuan automático, un fabricante de automóviles de propiedad estatal. Establecer justo después de la oferta pública inicial de BYD en la Bolsa de Hong Kong en 2002, que describe el desarrollo del enfoque de trabajo intensivo de BYD para la fabricación de baterías - un enfoque decididamente dif...Starting at €8.20
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Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Women's Nonlinear Careers: The Flexibility Imperative
Hewlett, Sylvia AnnBook Chapter HBS-4694BC-ELeadership and People ManagementThis chapter provides a wealth of data and information on why women leave the workforce and the difficulties they encounter trying to reenter, proving the inadequacy of the conventional male career model that continues to dominate corporate culture. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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The Business Case for Diversity: How Companies Benefit from Reevaluating the Male Competitive Model
Hewlett, Sylvia AnnBook Chapter HBS-4698BC-ELeadership and People ManagementThe "off-ramping" or downshifting of many women in the workplace has serious ramifications not only for personal careers, but for businesses as well. This chapter outlines the demographic shifts and global competitive pressures facing today's organizations, making a case for gender diversity as part of the solution. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Creating Arc-of-Career Flexibility: Keeping Talented Women on the Road to Success
Hewlett, Sylvia AnnBook Chapter HBS-4700BC-ELeadership and People ManagementAccording to the author, there are six essential elements that need to gain real traction if a company is to fully realize female talent over the long haul. This chapter addresses one of these essential elements: policies that provide flexibility over the arc of a career and allow women to ramp up after taking time out of the paid workforce. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Canaries in the Coal Mine: Realizing a Better Work-Life Balance for All
Hewlett, Sylvia AnnBook Chapter HBS-4706BC-ELeadership and People ManagementThis chapter addresses the challenge of accelerating and expanding the scope of alternative work arrangements to reach the critical mass needed to transform corporate culture. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20
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Establishing Flexible Work Arrangements: Keeping Talented Women on the Road to Success
Hewlett, Sylvia AnnBook Chapter HBS-4715BC-ELeadership and People ManagementAccording to the author, there are six essential elements that need to gain real traction if a company is to fully realize female talent over the long haul. This chapter examines some emerging models of best practices as it outlines one of these essential elements: establishing a rich menu of flexible work arrangements. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Starting at €8.20