HBSP (USA)
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Tektronix, Inc.: Global ERP Implementation (Spanish Version)
Austin, Robert D.; Nolan, Richard L.; Westerman, George; Cotteleer, MarkCase HBS-608S10Service and Operations ManagementExámenes de la aplicación de una solución de planificación de recursos empresariales (ERP) en los tres de sus divisiones de negocio globales de Tektronix. Este caso cuenta la historia de tres implementaciones, cada uno con su propio carácter y requisitos. gestores de Tektronix necesarios para sincronizar los requerimientos de cada división con la necesidad general de la compañía para estandarizar las prácticas comerciales y su deseo de adherirse ...Starting at €8.20
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Implementing ERP (Spanish version)
Austin, Robert D.; Nolan, Richard L.; Cotteleer, MarkCase HBS-608S31Information TechnologiesReviews Cisco System's approach to implementing Oracle's Enterprise Resource Planning (ERP) software product. This case chronologically reviews the diverse, critical success factors and obstacles facing Cisco during its implementation. Cisco faced the need for information systems replacement based on its significant growth potential and its reliance on failing legacy systems. The discussion focuses on where management was particularly savvy in co...Starting at €8.20
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Transforming Verizon: A Platform for Change (Spanish Version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S06Knowledge and CommunicationUn nuevo CEO pasos en los zapatos de su predecesor muchos años de servicio que habían creado las telecomunicaciones estadounidenses gigantes a través de una serie de adquisiciones y, antes de partir, habían iniciado el reposicionamiento estratégico de la compañía. El nuevo CEO refleja en los éxitos recientes de Verizon, algunos de los cuales se llevó, y consideró la manera de garantizar que el equipo seguirá aumentando a nuevos desafíos. Él sabía...Starting at €8.20
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Selecting New Creative (Spanish version)
Holt, Douglas B.Case HBS-505S19MarketingHighlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill. Includes color exhibits.Starting at €8.20
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Chapter One: The New CIO
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1000BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter joins Jim, the former head of Loan Operations, at the beginning of his journey as he assumes his new role as CIO of a fictional midsize financial service...Starting at €8.20
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Chapter Seven: The Runaway Project
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1006BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make thStarting at €8.20
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Chapter Ten: Crisis
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1009BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make thStarting at €8.20
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Chapter Thirteen: Emerging Technology
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1012BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes of Jim Barton", the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. In this chapter, Barton and his team realize that they must formulate a policy around the company's social media strategy and devis...Starting at €8.20
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Chapter Nineteen: Looking Forward
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1018BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile and high-turnover job in the business. Surprising everyone, Barton not only survives a tumultuous year in the job, but excels enough to garner several attractive job o...Starting at €8.20
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Epilogue
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1019BC-EInformation TechnologiesIT has changed not only the way we work and conduct business, but also how we (and our customers) play, how we consume, and how we educate our next generations. And yet the IT phenomenon, so evident in the expenditures of every organization, has not yet achieved management attention equal to other areas, such as finance, marketing, operations, and human resources. The main problem according to the authors is the absence of systematic frameworks t...Starting at €8.20