HBSP (USA)
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Evidence-Based Management (Spanish version)
Pfeffer, Jeffrey; Sutton, Robert I.Article HBS-R0601ELeadership and People ManagementFor the most part, managers looking to cure their organizational ills rely on obsolete knowledge they picked up in school, long-standing but never proven traditions, patterns gleaned from experience, methods they happen to be skilled in applying, and information from vendors. They could learn a thing or two from practitioners of evidence-based medicine, a movement that has taken the medical establishment by storm over the past decade. A growing n...Starting at €8.20
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Los accionistas primero No tan rápido
Pfeffer, JeffreyArticle HBS-R0907KLeadership and People Management¿Cuándo comenzamos a medir el éxito de una empresa sólo de acuerdo con el aumento de su precio de la acción? Stanford profesor Pfeffer sostiene que es hora de que los CEO a una vez equilibrar los intereses de los accionistas con los de los otros grupos de interés: empleados, proveedores y clientes.Starting at €8.20
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Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors (Spanish Version)
Shapiro, Benson P.; Cline, Craig E.Case HBS-518S26MarketingDiseñado como un caso (b) la clase lado de salida después de la discusión de la (A) y.Starting at €5.74
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Olympia Machine Company, Inc. (Spanish Version)
Cespedes, Frank V.; Shapiro, Benson P.Case HBS-709S04MarketingEl equipo de dirección de un proveedor de equipos industriales está debatiendo método para compensar los vendedores de la compañía. Diferentes ejecutivos han ofrecido diferentes alternativas al método actual de salario fijo más los gastos. Cada opción tiene diferentes implicaciones para la estrategia de negocios, organización, sistemas de control, y los requisitos de gestión de ventas. Como resultado, el caso plantea cuestiones y análisis pertine...Starting at €8.20
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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Case HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Starting at €8.20
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What Were They Thinking: Avoiding Common Management Mistakes
Pfeffer, JeffreyBook Chapter HBS-2524BC-EThis chapter introduces some common themes that have emerged as the author has contemplated common mistakes in how companies manage their people and their business in his weekly column for Business 2.0.Starting at €8.20
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Face of Your Business: It's People, Not Software, That Build Customer Relationships
Pfeffer, JeffreyBook Chapter HBS-2525BC-EThis chapter offers advice about building and maintaining customer relationships that challenges conventional wisdom about the customer experience.Starting at €8.20
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Making Companies More Like Communities
Pfeffer, JeffreyBook Chapter HBS-2527BC-EThis chapter considers the questions what does "organization as community" really mean in practice, and how do organizations actually live their values?Starting at €8.20
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Why Employees Should Lead Themselves
Pfeffer, JeffreyBook Chapter HBS-2531BC-EWhen creative, independent people don't get much say in what their organization does, job dissatisfaction and disengagement are high. This chapter examines what happens when people are asked to take on more responsibility for the collective output of an organization.Starting at €8.20