Default Category
-
vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
-
Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
-
nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
-
Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
-
Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone"
Dolan, Robert J.Case HBS-517042-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). "A Warby Parker of mattresses? Somebody is going to do it. Why not us?" This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker's succ...Starting at €8.20
-
Power Tools Division (Spanish version)
Dolan, Robert J.Case HBS-503S48MarketingPresents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
-
Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
-
Perder el cargo de CEO y recuperarlo
Beard, AlisonArticle HBS-R1010NLeadership and People ManagementMichael Mack fue un éxito prototípica historia después de conseguir su MBA de Harvard, trabajó para un primer nivel de la firma de consultoría y al lado hizo un movimiento en la actividad empresarial como el dueño de una cadena de restaurantes de crecimiento. Entonces, para su sorpresa, su tablero lo despidió. Ese contratiempo le envió en un viaje personal que lo más prudente un líder mucho más hizo.Starting at €8.20
-
Surviving Twin Challenges-at Home and Work (Spanish version)
Beard, AlisonArticle HBS-R1101QLeadership and People ManagementWithin a period of 23 months, Lois Quam found herself with a dizzying level of responsibility, both at work-as research director at UnitedHealthcare and head of the company's public-sector services division-and at home, with newborn twins and a toddler. But rather than bend under the weight of either pressure, Quam found ways to thrive in both areas of her life. Namely, she focused on big-picture goals, doing what was required to be the kind of m...Starting at €8.20
-
It's Hard to Be Good (Spanish version)
Beard, Alison; Hornik, RichardArticle HBS-R1111EStrategyExcellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve. But in the long run, top performance in those areas strengthens an organization, as the five companies profiled in this article demonstrate. They prove that doing the right thing isn't at odds at all with building the bottom line, and in fact it can be integral to a firm's economic logic. Dutc...Starting at €8.20