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Google 2017
Valor Sabatier, JosepCase SI-197Information Technologies, Innovation and Change, Service and Operations ManagementAquella mañana de enero de 2017, John Cadinal, socio sénior de Maccarron, estaba preocupado. Uno de los clientes más importantes que gestionaba personalmente le pidió que comprara un millón de dólares en acciones de Google, lo que representaba una gran parte de sus ahorros familiares. John pensó que le debía a su amigo de toda la vida, y también a sí mismo, un análisis más profundo de Google antes de permitir que invirtiera la mayor parte de sus ...Starting at €8.20
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Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department
Sieber, Sandra; Valor Sabatier, JosepCase SI-184-EKnowledge and CommunicationACME Food Supplies, Ltd. is a company working in the catering supplies sector. It competes in a mature and fragmented sector, and part of its strategy has always been based on technological innovation. In January 2012, it had just completed the implementation of tablets with Internet connection in its sales department, replacing former PDAs that were already being used irregularly. Some salespeople openly reject the new technology, and very few a...Starting at €8.20
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Healthcare and Social Networks
Farré, Marçal; Valor Sabatier, JosepTechnical Note SIN-53-EInformation TechnologiesWeb 2.0 and social networks are changing the nature of communication, and healthcare is not an exception. In this report some of the experiences about peer-to-peer online groups and about online communications are explained, illustrating the changes that healthcare is living.Starting at €8.20
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Basic Economic Models for the Digital Economy
Valor Sabatier, JosepTechnical Note SIN-55-EInformation Technologies, Innovation and Change, StrategyThis short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the text.Starting at €8.20
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Compitiendo por el sector de la prensa gratuita en España: Metro frente a Qué
Vives L.; Valor Sabatier, JosepCase SI-149Knowledge and CommunicationEn los últimos años, el periódico Metro ha desarrollado con éxito su posición como uno de los más importantes de España, y al mismo tiempo, disfruta de una expansión que comprende dieciséis países de todo el mundo. El nuevo modelo de negocio, sostenido completamente por ingresos publicitarios, y una expansión a un ritmo acelerado, pueden, al menos parcialmente, explicar este éxito. Sin embargo, en este momento Metro tiene que defender su posició...Starting at €8.20
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Apple's iPhone: Calling Europe or Europe Calling - Teaching Note
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepTeaching Note SIT-13-EKnowledge and CommunicationThis teaching note accompanies the case study: "Apple's iPhone: Calling Europe or Europe Calling?"Starting at €0.00
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InfoJobs.net
Gaynor P.; Valor Sabatier, Josep; Sieber, SandraCase SI-137Information Technologies, Knowledge and CommunicationInfoJobs.net es un lugar de Internet dedicado a la intermediación entre empresas con necesidades de personal y personas en el mercado laboral. Cuenta con más de medio millón de currículos activos y recibe 20.000 ofertas nuevas de trabajo diariamente. El caso presenta el dilema a que se enfrenta su director general cuando la empresa Monster.com, líder mundial en este sector, decide entrar en España con todo su arsenal publicitario y tecnológico....Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Business Model Analysis for Entrepreneurs (Spanish version)
Eisenmann, Thomas R.Case HBS-813S07Entrepreneurshipa customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating an early-stage opportunity. The note explores in greater depth several business model issues that are especially relevant to entrepreneurial ventures, including the impact of network effects and customer switching costs; conditions when a...Starting at €8.20
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Pacing Issues (Spanish version)
Eisenmann, Thomas R.Case HBS-814S05Entrepreneurship(1) Which of the three company's approach to using people analytics for talent acquisition and development is most appealing (or most concerning)?; and (2) Should Fukuhara turn on the most advanced part of the artificial intelligence engine, allowing GROW not just to provide recommendations to clients about whom they should hire, but also (based on performance and attribute data of previous hires) to overrule clients' specifications (or biases) ...Starting at €8.20