Default Category
-
A Brief Introduction to Macroeconomics
Murphy, DanielTechnical Note DARDEN-GEM-0125-EEconomicsThis technical note sets the groundwork for a module on macroeconomics by introducing concepts and definitions that will be revisited in subsequent technical notes. The note begins by introducing national income accounting and the components of gross domestic product (GDP), and by discussing why economists care about GDP. It then discusses how the determinants of the components of GDP interact on the market, and how we can predict GDP and interes...Starting at €8.20
-
The IS/LM Model
Murphy, DanielTechnical Note DARDEN-GEM-0126-EEconomicsThis technical note introduces the basic structure of the workhorse IS/LM model for a closed economy (i.e., one that does not engage in international trade). The note derives the core components of the model and derives predictions of effects of fiscal and monetary policy. The price level is assumed to be fixed, and aggregate demand determines output. This note precedes a more comprehensive treatment of aggregate demand and aggregate supply found...Starting at €8.20
-
Ten Years After the Global Financial Crisis: A Pension Fund's Retrospective
Murphy, DanielCase DARDEN-GEM-0163-EEconomicsEbony Jones manages asset allocation for Colorado’s Public Employee Retirement Association (PERA). She is worried that some asset price measures are approaching levels observed prior to the Great Recession, and she is pondering whether she should shift PERA’s asset allocation toward cash and fixed-income investments as a precaution. To put the current market situation in perspective, she looks back at the causes and consequences of the Great Rece...Starting at €8.20
-
The IS/LM Model - Teaching Note
Murphy, DanielTeaching Note DARDEN-GEM-0126TN-EEconomicsTeaching note for product GEM-0126Starting at €0.00
-
Japan's Economics: Abenomics from the Front and Rearview Mirrors - Teaching Note
Murphy, Daniel; Yemen, GerryTeaching Note DARDEN-GEM-0150TN-EEconomicsTeaching note for product GEM-0150Starting at €0.00
-
Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkTeaching Note IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Starting at €0.00
-
Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
-
Burberry's New Challenges
June Cotte; Marta JarosinskiCase IVEY-9B17A014-EMarketing, StrategyIn 2014, Burberry’s new chief executive officer was facing a changing environment and digital disruption in the luxury fashion industry. The Burberry brand image had improved considerably over the past decade. However, several changes within the fashion wStarting at €8.20
-
Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone"
Dolan, Robert J.Case HBS-517042-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). "A Warby Parker of mattresses? Somebody is going to do it. Why not us?" This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker's succ...Starting at €8.20
-
Power Tools Division (Spanish version)
Dolan, Robert J.Case HBS-503S48MarketingPresents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20