Default Category
-
Sobre el método del caso
Rodríguez Porras, José MaríaTechnical Note FHN-124Leadership and People ManagementStarting at €8.20
-
Relaciones interpersonales difíciles. Siete relatos breves
Rodríguez Porras, José MaríaCase FH-709Leadership and People ManagementSiete relatos breves en los que alumnos del curso de Relaciones Interpersonales del 2º año del Master aplican los conceptos del curso a sus relaciones personales.Starting at €8.20
-
Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkTeaching Note IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Starting at €0.00
-
Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
-
Burberry's New Challenges
June Cotte; Marta JarosinskiCase IVEY-9B17A014-EMarketing, StrategyIn 2014, Burberry’s new chief executive officer was facing a changing environment and digital disruption in the luxury fashion industry. The Burberry brand image had improved considerably over the past decade. However, several changes within the fashion wStarting at €8.20
-
El programa de mejora continua del Grupo General Cable Sistemas
Rodríguez Porras, José MaríaCase FH-723Leadership and People ManagementEl caso describe el proceso de implantación de un programa de mejora continua a lo largo de siete años, desde 1995 hasta 2002, y una evaluación de sus frutos a través de entrevistas con directivos, mandos y operarios.Starting at €8.20
-
El conflicto entre las personas
Rodríguez Porras, José MaríaTechnical Note FHN-248Leadership and People ManagementAnaliza las causas de los conflictos entre las personas y describe varias vías de solución.Starting at €8.20
-
James & Robert
Rodríguez Porras, José MaríaCase FH-535-ELeadership and People ManagementThe case describes the friendship between two students of the MBA, during the program. The case contains the background of their frendship, the concept they have about frendship, the image they have of each other, and several incidents that brought about frictions between them. The case is based on the written reports that the students prepared as a requirement to pass the course.Starting at €8.20
-
Work Groups at the Barcelona Division (BCD) of Hewlett Packard
Rodríguez Porras, José MaríaCase FH-581-ELeadership and People ManagementStarting at €8.20
-
A Teacher's Thoughts on the Case Method
Rodríguez Porras, José MaríaTechnical Note DPON-35-EKnowledge and CommunicationThis is a document written in the first person. The author has been using the case-study method for more than 40 years and talks about his experience with this method. He first analyzes the ingredients of what he calls a "live" case. He uses this term to describe the social reality that is produced in class when such a case is discussed. Second, he provides a guide on how to lead a case-study discussion session. Finally, he explains his method fo...Starting at €8.20