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Pastelería Casadevall - Nota del Instructor
Agell, Pere; Bastons, M.Teaching Note ADT-4Decision Analysis, Economics(Caso AD-222). Uso restringido a Instituciones Académicas.Starting at €0.00
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Investment Analysis Exercises
Agell, Pere; Bastons, M.Exercise ADE-2-EDecision Analysis, EconomicsStarting at €8.20
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Las previsiones en la empresa
Ariño, Miguel Angel; Agell, PereTechnical Note ADN-248Decision Analysis, EconomicsSe realiza una introducción sobre qué es hacer previsiones en una empresa, por qué son importantes, para quién son útiles, así como las principales dificultades para hacer previsiones.Starting at €8.20
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Series temporales (Descomposición clásica)
Agell, PereTechnical Note TMN-154Decision Analysis, Finance, Service and Operations ManagementLa nota describe la descomposición clásica de una serie temporal en las componentes: tendencia, estacional y aleatoria. Se empieza por el cálculo de la tendencia, explicando previamente cómo elegir dentro de sus tipos más usuales. Seguidamente, después de la elección del tipo de modelo (aditivo o multiplicativo) se pasa a la determinación de las componentes estacionales y aleatorias. El análisis de las componentes aleatorias permite opinar sobre ...Starting at €8.20
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Ejercicios de análisis de decisiones
Agell, Pere; Bastons, M.Exercise ADE-1Decision Analysis, EconomicsEjercicios sencillos de análisis de decisiones: elaboración del diagrama de decisión, cálculo del UME, valor de la información, proyectos, etc.Starting at €8.20
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Pastelería Casadevall - Teaching note
Agell, Pere; Bastons, M.Teaching Note ADT-4-EDecision Analysis, EconomicsStarting at €0.00
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Tweeter etc. (Spanish version)
Gourville, John T.; Wu, GeorgeCase HBS-502S18MarketingIn the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic Price Protection" (APP) as the cornerstone of a strategy to restore price credibility in the minds of consumers. Under APP, Tweeter monitored local newspaper ads and automatically mai...Starting at €8.20
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Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20