HBSP (USA)
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Light Beer Decision (Spanish version)
Cyr, Linda A.; Lassiter, Joseph B.; Roberts, Michael J.Case HBS-805S04EntrepreneurshipBoston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.Starting at €8.20
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If This Is a Service Economy, Why Am I Still on Hold: An Introduction to the Four Fundamental Principles of Service Excellence
Frei, Frances X.; Morriss, AnneBook Chapter HBS-8921BC-EService and Operations ManagementMost companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance--for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In "Uncommon Service," from which this chapter was taken, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer...Starting at €8.20
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Now Multiply It All by Culture: Service Excellence as a Product of Organizational Design and Culture
Frei, Frances X.; Morriss, AnneBook Chapter HBS-8930BC-EService and Operations ManagementMost companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance--for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In "Uncommon Service," from which this chapter was taken, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer...Starting at €8.20
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Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 1. It's Not About You
Frei, Frances X.; Morriss, AnneBook Chapter HBS-1116BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eStarting at €8.20
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Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 3. Love
Frei, Frances X.; Morriss, AnneBook Chapter HBS-1118BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eStarting at €8.20
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TH!NK: The Norwegian Electric Car Company
Lassiter, Joseph B.; Kiron, DavidCase HBS-808070-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about investing in a plan to accelerate his company's entry into the North American market. A successful engineer, e...Starting at €8.20
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Khosla Ventures: Biofuels Strategy
Lassiter, Joseph B.; Sahlman, William A.; Wagonfeld, Alison BerkleyCase HBS-809004-EFinanceBy 2008, a number of the firm's early cleantech investments were showing promise, and the companies were starting to need significantly more money to create the massive scale required in the energy sector. As Khosla thought about the hundreds of millions of dollars required by his portfolio companies, he wondered how he should position his firm at this stage of development. Should Khosla develop a new fund that focused on later-stage investments?...Starting at €8.20
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Nantucket Nectars: The Exit
Lassiter, Joseph B.; Sahlman, William A.; Wasserman, NoamCase HBS-810041-EEntrepreneurshipThe founders of Nantucket Nectars are trying to decide whether and how to sell their company.Starting at €8.20
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The Fox Islands Wind Project (A)
Lassiter, Joseph B.; Corcoran, James; Gazor, Max; Hogarty, Dylan; Somers, Alexander H., Jr.Case HBS-810129-EEntrepreneurshipThe market for electricity on the Fox Islands of North Haven and Vinalhaven, Maine is unique and costly for residents. Historically, electricity prices on the islands had been three times the national average because of the high cost of importing electricity via an underwater cable and maintaining the distribution network on the islands. George Baker, a professor at Harvard Business School, decided to lower the energy costs of the island's reside...Starting at €8.20
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Khosla Ventures: Biofuels Gain Liquidity
Lassiter, Joseph B.; Sahlman, William A.; Wagonfeld, Alison Berkley; Richardson, EvanCase HBS-812035-EEntrepreneurshipSamir Kaul, a Partner at Khosla Ventures, looked out his office window. It was late June, 2011, and like almost every day in Menlo Park, the sun was shining. Kaul was reflecting on what had been a very positive 10 months in the venture capital business. Over that span, he had helped three of his portfolio companies through IPOs, and helped Khosla Ventures raise its third fund, bringing the total outside capital raised by the group to more than $2...Starting at €8.20