This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
Regina Broadband's Earnings Conference Call (B)
Powell, Elizabeth A.; Demers, Elizabeth A.Case DARDEN-C-2368-EAccounting and ControlWithin 30 minutes of releasing its Q4 and year-end earnings, Regina Broadband’s stock was down by over 25%. The company’s CEO and CFO realized they needed to quickly reframe and sharpen the message they would be giving to Regina’s shareholders and investors during that afternoon’s conference call, scheduled to take place in 15 minutes.Starting at €5.74
-
"My Summer Internship" by Antar Al-Qawwee
Powell, Elizabeth A.; Al-Qawwee, AntarCase DARDEN-BC-0215-EKnowledge and CommunicationAntar Al-Qawwee describes in vivid detail his first days on the job at his summer internship in Sales and Trading and reflects on the lessons he learned through careful observation. Among the lessons he identifies are (1) Speak up early and often; (2) Be flexible and adjust your style; (3) Fate favors the prepared; and (4) Be yourself. As important as these explicit lessons are, equally important are the skills of presence of mind, mindful self-a...Starting at €8.20
-
Terri Dean at Verizon Business (B)
Powell, Elizabeth A.; Yemen, GerryCase DARDEN-BC-0224-EKnowledge and CommunicationA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This one-page B case epilogue reveals that she does indeed respond and becomes an important mentor for the new employee.Starting at €5.74
-
Leadership Presence and the Courage to Speak
Powell, Elizabeth A.Technical Note DARDEN-BC-0242-EKnowledge and CommunicationThis note applies the concept of "leadership presence" as established by Belle Linda Halpern and Kathy Lubar to the concerns of business leaders.Starting at €8.20
-
Philip Morris USA: Life After the Master Settlement Agreement (A)
Moore, Marian Chapman; Wicks, Andrew C.; Powell, Elizabeth A.; Correll, BrookeCase DARDEN-S-0157-EStrategyWhen Philip Morris USA (PMUSA) president and CEO Michael Symanczyk took office in 1997, he began to re-envision how to take his company forward in the midst of public outrage over the negative health consequences related to smoking, especially among youth. The case reviews the social and economic history of tobacco and smoking in the United States and provides context surrounding the crisis related to the Master Settlement Agreement (MSA) between...Starting at €8.20
-
Pat Greene: From Jarhead to Egghead
Powell, Elizabeth A.; Goldberg, Rebecca; Zegarelli, JamesCase DARDEN-BC-0271-EKnowledge and CommunicationThis case challenges the adage, “You can take a man out of the Marines, but you can’t take the Marines out of the man.” Newly transitioning as a Marine officer into his first civilian job, Pat Greene will need to learn how to flex his leadership communication style to meet the demands of his new work culture. The case illustrates the contingent and situational nature of effective communication, or in other words, how a communication style that ma...Starting at €8.20
-
Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
-
Avaya (B) (Spanish Version)
Godes, David B.Case HBS-513S17Marketingla alta dirección de Avaya quiere mejorar la generación de demanda. Esto requiere una mejora en la relación entre Ventas y Marketing. Esta serie de casos (Avaya (A) - (D)) recorre el estudiante a través de cada fase de este proceso. El caso (A) comienza con antecedentes sobre la empresa y pide al estudiante para llegar a una estrategia para mejorar la forma en que ventas y marketing trabajan juntos. En el caso (B), vemos su estrategia en la forma...Starting at €5.74
-
Avaya (C): Implementando la generación de demanda en Brasil
Godes, David B.Case HBS-513S18Marketingla alta dirección de Avaya quiere mejorar la generación de demanda. Esto requiere una mejora en la relación entre Ventas y Marketing. Esta serie de casos (Avaya (A) - (D)) recorre el estudiante a través de cada fase de este proceso. El caso (A) comienza con antecedentes sobre la empresa y pide al estudiante para llegar a una estrategia para mejorar la forma en que ventas y marketing trabajan juntos. En el caso (B), vemos su estrategia en la forma...Starting at €5.74
-
Sales Force Integration at FedEx (A) (Spanish version)
Godes, David B.Case HBS-513S26MarketingFederal Express' (FedEx) recent acquisition of RPS--a ground delivery firm--gave the firm the potential to offer a single source for a client's delivery needs. However, to deliver on this potential, the firm needed to deliver the integrated solution through a single sales force. This integration required the solution of many issues, none more important than the formulation of a new compensation plan that not only determined the sales force's effo...Starting at €8.20