HBSP (USA)
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Harlequin Romances - Polonia (A)
Quelch, John A.; Laidler, NathalieCase HBS-505S16MarketingHarlequin Enterprises, editorial líder mundial de los romances de la serie, ha sido particularmente exitoso en Polonia. El caso explora algunos de los desafíos / oportunidades de hacer negocios en Europa del Este y los elementos de la mezcla de marketing necesarias para el éxito.Starting at €8.20
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Bajaj Auto Ltd. (Spanish Version)
Quelch, John A.; Laidler, NathalieCase HBS-513S04MarketingBajaj Auto Ltd., el segundo mayor fabricante del mundo de dos y tres ruedas de vehículos, se enfrenta a la creciente competencia en el mercado interior indio. El caso evalúa las respuestas adecuadas de comercialización, tanto en los mercados de comercialización y la exportación de la India.Starting at €8.20
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Mining Gold in Not-for-Profit Brands (Spanish version)
Quelch, John A.; Austin, James E.; Laidler, NathalieArticle HBS-F0404DMarketingNonprofits are putting hard numbers on the value of their brands, many of which consumers trust highly. Such organizations are hoping brand valuation will give them greater influence as they negotiate cobranding alliances with corporate partners.Starting at €8.20
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Meridiam Infrastructure Africa: Madagascar Airports
Cole, Shawn; Schenk, LynnCase HBS-218068-EFinanceStarting at €8.20
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Root Capital and the Efficient Impact Frontier
Cole, Shawn; Reimers Brumme, Caitlin LindsayCase HBS-218084-EIn 2015 Root Capital, a pioneer in the impact investing space, began to explore how to more systematically integrate impact and financial management. After much deliberation, Root Capital landed on ex-ante rating system for any potential investment which produced a proprietary expected impact. With this tool in place, Root Capital had an integrated picture of impact and financial performance for a loan, and across its portfolio. The next question...Starting at €8.20
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Investing in the 21st Century: Return, Risk and Impact
Cole, Shawn; Gandhi, Vikram; Reimers Brumme, Caitlin LindsayTeaching Note HBS-219005-EFinanceStarting at €0.00
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Acumen Fund - Managing Towards Impact 2018, Teaching Note
Cole, ShawnTeaching Note HBS-219024-EFinanceTeaching note for case 218086.Starting at €0.00
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DBL Partners: Double Bottom Line Venture Capital, Teaching Note
Kramer, Mark R.; Cole, Shawn; Reimers, CaitlinTeaching Note HBS-219048-EFinanceTeaching note for case 217022.Starting at €0.00
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Mission Related Investments at the Ford Foundation (A)
Cole, Shawn; Norris, Michael; Zochowski, T. RobertCase HBS-220026-EFinanceIn 2017, Darren Walker, the President of the Ford Foundation, one of the largest philanthropic foundations in the world, was preparing to meet with his board of directors to discuss beginning a mission related investments (MRI) program. Walker hoped to devote $1 billion of the Ford Foundation's $13 billion endowment to the MRI program. The case explores the reasoning behind the program, design choices that were made in its development, and potent...Starting at €8.20
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UBS and Auction Rate Securities (C)
Bergstresser, Daniel B.; Cole, Shawn; Shenai, SiddharthCase HBS-209135-EFinanceSupplement to 209119 and 209131Starting at €5.74