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Deber a usted invertir en la cola larga
Elberse, AnitaArticle HBS-R0807HMarketingLa estrategia exitosa es un acercamiento consagrado, sobre todo en los medios de comunicación y entretenimiento. Cuando el espacio es limitado en las tiendas y en los canales de distribución tradicionales, los productores tienden a concentrarse en unas pocas probabilidades más vendidos, con la esperanza de que uno o dos grandes éxitos llevarán el resto de sus listas. Pero el comercio minorista en línea y la digitalización de los bienes de informa...Starting at €8.20
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You Need an Innovation Strategy (Spanish version)
Pisano, Gary P.Article HBS-R1506BStrategyWhy is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will have a hard time weighing the trade-offs of various practices--such as crowdsourcing and customer co-creation--and so may end up with a grab bag of approaches. They will have troub...Starting at €8.20
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The Jaguar Project (Spanish version)
Gino, Francesca; Pisano, Gary P.Case HBS-610S17Service and Operations ManagementTeradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that involved significant hardware and software design. For this, the company decided to implement new approaches to project management and project teams. Invites discussion of the effectiv...Starting at €8.20
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Managing Growth (Spanish version)
Huckman, Robert S.; Pisano, Gary P.Case HBS-611S08Service and Operations ManagementConsiders the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircr...Starting at €8.20
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Fleet Management? (Spanish version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-718S24StrategyThis case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power tools to leasing them as a service. For Hilti, it represented an entirely new business model, which would substantially differentiate the company from its competitors. While fleet ma...Starting at €8.20
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Hilti Fleet Management (B): Towards a New Business Model (Spanish Version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-719S19StrategyLos tacleadas (B) de casos el proceso de implementación y la escala de gestión de flotas en los últimos años. Por último, el caso explora los desafíos actuales que enfrenta el IMC.Starting at €5.74
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Los archivos compartidos “Peer-to-Peer” y el mercado de productos de información digital
Casadesus-Masanell, Ramon; Hervas, Andres; Mitchell, JordanCase HBS-707S17StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. A partir de 2005, más de 10 millones de personas estaban usando peer-to-peer (P2P) para compartir archivos de música a las redes de intercambio, películas y software de forma gratuita. programas de software P2P como Kazaa, Limewire y eDonkey recibieron una gran cantidad de atención de los medios. organizaciones de la industria de música y películas con derechos de autor cre...Starting at €8.20
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Airbus frente a Boeing (C): Avances de 1996 a 1999
Casadesus-Masanell, RamonCase HBS-708S03Knowledge and CommunicationComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto.Starting at €5.74
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Airbus frente a Boeing (D): 2000
Casadesus-Masanell, RamonCase HBS-708S04Knowledge and CommunicationComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto.Starting at €5.74
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Airbus frente a Boeing (E): 2001
Casadesus-Masanell, RamonCase HBS-708S05Knowledge and CommunicationComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto.Starting at €5.74