HBSP (USA)
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Caso HBR: El "tres" de caballeros
Hall, Brian J.; Wasynczuk, AndrewArticle HBS-R1107RLeadership and People Management¿Cómo se puede reducir la plantilla, cuando casi todo el mundo tiene las mismas puntuaciones en evaluaciones de desempeño? vicepresidente de recursos humanos Nils Ekdahl se enfrenta a esa pregunta en Circale Corporation, una de ficción-componentes electrónicos distribuidor que acaba de completar una serie de adquisiciones. Ekdahl quiere hacer los recortes de personal objetivamente, pero los nuevos rendimientos del sistema de evaluar el desempeño ...Starting at €8.20
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Performance Pay at Safelite Auto Glass (A) (Spanish version)
Hall, Brian J.; Madigan, Carleen; Lazear, EdwardCase HBS-808S09Accounting and ControlDescribes a company's changing of its compensation and incentive plan. In particular, it shows how a change from hourly pay to piece rate pay (for windshield installers) affected productivity, pay, and turnover.Starting at €8.20
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Performance Pay at Safelite Auto Glass (B) (Spanish version)
Hall, Brian J.; Madigan, Carleen; Lazear, EdwardCase HBS-808S10Accounting and ControlSupplements the (A) case.Starting at €5.74
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Incentives Within Organizations (Spanish version)
Hall, Brian J.Case HBS-917S28Leadership and People ManagementServes as a brief introduction to incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive design. Focuses on the principal difficulties in implementing incentive systems, including the tradeoff between objective and subjective performance metrics, how to design incentive systems in team ...Starting at €8.20
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Recruiting Andrew Yard (A) (Spanish version)
Hall, Brian J.; Bennett, Nicole; del Nido, SaraCase HBS-920S04This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly than originally planned. The case provides an opportunity to analyze negotiation strategy and the importance of emotional intelligence and effective interpersonal communication during...Starting at €8.20
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Recruiting Andrew Yard (C) (Spanish version)
Hall, Brian J.; Bennett, Nicole; del Nido, SaraCase HBS-920S06This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly than originally planned. The case provides an opportunity to analyze negotiation strategy and the importance of emotional intelligence and effective interpersonal communication during...Starting at €5.74
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCase HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Starting at €8.20
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Digital Divide (Spanish Version)
Gupta, SunilCase HBS-514S18MarketingEn noviembre de 2010, Charles Henry, director de marketing de una importante empresa de bienes de consumo envasados, estaba tratando de convencer a sus altos directivos para mejorar la presencia digital de las marcas de la compañía, aumentando considerablemente su presupuesto de marketing en línea. Sin embargo, se enfrentó a una fuerte resistencia de muchos de sus colegas que cuestionaron el valor tangible de gasto digital.Starting at €8.20