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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Meli Marine (Spanish version)
Hamermesh, Richard G.; Yong, SunruCase HBS-414S03StrategyMeli Marina, una empresa de transporte de contenedores, se enfrenta a una decisión estratégica importante después de una oportunidad de adquisición en sí misma ofrece interesantes. Fundada en 1974 por la familia Chang, la empresa con sede en Singapur ha hecho un hueco en el mercado del transporte intra-Asia. Después de años de éxito, la erosión de las condiciones de negocio causaron una crisis financiera y un nuevo CEO, David Tian, se trajeron....Starting at €8.20
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Reinvent Your Career and Your Life: Doing What You Want--Career Strategies for Boomers
Erickson, TamaraBook Chapter HBS-5093BC-ELeadership and People ManagementToday, far too many Boomers find themselves begrudgingly sticking with their current employers. But in an age of unprecedented opportunities for this generation of workers, this needn't ever happen. This chapter discusses strategies for tapping into and realizing what you want out of life and career, whether you hope to continue traditional work, branch out into nonprofit or volunteer work, or focus on family. This chapter is excerpted from "Ret...Starting at €8.20
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Challenge Your Assumptions--and Your Employer's: How Boomers Can Benefit from the Changing Workplace
Erickson, TamaraBook Chapter HBS-5098BC-ELeadership and People ManagementThis chapter takes a close look at the expanding life choices of the Boomer generation and the implications these choices will have on how workers of this generation will spend the rest of their lives. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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Why Do You Think What You Think: Boomers' Views on Work and the World
Erickson, TamaraBook Chapter HBS-5099BC-ELeadership and People ManagementThis chapter profiles Boomers and their unique worldview and relationship to work, comparing their attitudes and expectations to those of other generations. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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Shaping Generation X: Your Teen Years--And What They Mean for Your Work Life
Erickson, TamaraBook Chapter HBS-5671BC-ERemember Tylenol tampering, the rise of MTV, the start of the AIDs epidemic, and mothers re-entering the workforce in droves? They are all experiences shared by you and your fellow members of Generation X, and whether you like it or not, these experiences shaped the way you fit into the workplace. Many of our most powerful and lasting beliefs are formed when we are teenagers, when we first shift our focus from tangible objects and begin to wrestl...Starting at €8.20
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What Are They Thinking: The Other Four Generations--What Generation X'ers Should Know About their Colleagues
Erickson, TamaraBook Chapter HBS-5673BC-EUnderstanding why people from other generations behave the way they do will give you, as a member of Generation X, an advantage as you work with them - whether they be your bosses, colleagues, clients, partners, or customers. This chapter is about "them" - the other generations who share your workplace and your lives: the Traditionalists, Boomers, Generation Y, and the up-and-coming Re-Generation. In the workplace, confusion and frustration often...Starting at €8.20
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Taking Stock: Generation X Today--Making the Most of Your Position in the Workplace
Erickson, TamaraBook Chapter HBS-5679BC-EIf you've ever felt sandwiched between the demands of Boomers and Gen Y's in the workplace, you're not alone. Fortunately, there is hope for Generation X, and for you. Jam-packed with practical tips, this chapter delves into what it means to be a Generation X'er and how you can use your generation's unique attributes to your advantage. You will learn how you can use an economic recession to your benefit, how you should adjust your goals and miles...Starting at €8.20