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LA LISTA HBR: Ideas innovadoras para 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902AKnowledge and CommunicationNuestro estudio anual de las ideas y tendencias que harán un impacto en el negocio: Elizabeth Warren y Amelia Tyagi creen crédito al consumo debe hacerse tan seguro como cualquier otro producto. Paul Collier y Jean-Louis Warnholz revelan un clima cada vez más favorable a la inversión en el África subsahariana. Amy J. C. Cuddy afirma que el calor y la competencia no son mutuamente excluyentes. John Sviokla predice un aumento de los préstamos peer-...Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Reinvent Your Career and Your Life: Doing What You Want--Career Strategies for Boomers
Erickson, TamaraBook Chapter HBS-5093BC-ELeadership and People ManagementToday, far too many Boomers find themselves begrudgingly sticking with their current employers. But in an age of unprecedented opportunities for this generation of workers, this needn't ever happen. This chapter discusses strategies for tapping into and realizing what you want out of life and career, whether you hope to continue traditional work, branch out into nonprofit or volunteer work, or focus on family. This chapter is excerpted from "Ret...Starting at €8.20
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Challenge Your Assumptions--and Your Employer's: How Boomers Can Benefit from the Changing Workplace
Erickson, TamaraBook Chapter HBS-5098BC-ELeadership and People ManagementThis chapter takes a close look at the expanding life choices of the Boomer generation and the implications these choices will have on how workers of this generation will spend the rest of their lives. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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Why Do You Think What You Think: Boomers' Views on Work and the World
Erickson, TamaraBook Chapter HBS-5099BC-ELeadership and People ManagementThis chapter profiles Boomers and their unique worldview and relationship to work, comparing their attitudes and expectations to those of other generations. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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Shaping Generation X: Your Teen Years--And What They Mean for Your Work Life
Erickson, TamaraBook Chapter HBS-5671BC-ERemember Tylenol tampering, the rise of MTV, the start of the AIDs epidemic, and mothers re-entering the workforce in droves? They are all experiences shared by you and your fellow members of Generation X, and whether you like it or not, these experiences shaped the way you fit into the workplace. Many of our most powerful and lasting beliefs are formed when we are teenagers, when we first shift our focus from tangible objects and begin to wrestl...Starting at €8.20
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What Are They Thinking: The Other Four Generations--What Generation X'ers Should Know About their Colleagues
Erickson, TamaraBook Chapter HBS-5673BC-EUnderstanding why people from other generations behave the way they do will give you, as a member of Generation X, an advantage as you work with them - whether they be your bosses, colleagues, clients, partners, or customers. This chapter is about "them" - the other generations who share your workplace and your lives: the Traditionalists, Boomers, Generation Y, and the up-and-coming Re-Generation. In the workplace, confusion and frustration often...Starting at €8.20
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Making Charity Pay
Norton, Michael I.; Avery, JillArticle HBS-F1410B-ECompanies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.Starting at €8.20
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The HBR List: Breakthrough Ideas for 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902A-EOur annual survey of ideas and trends that will make an impact on business: Elizabeth Warren and Amelia Tyagi believe consumer credit should be made as safe as any other product. Paul Collier and Jean-Louis Warnholz reveal an increasingly investment-friendly climate in sub-Saharan Africa. Amy J.C. Cuddy asserts that warmth and competence are not mutually exclusive. John Sviokla predicts a surge of peer-to-peer lending in the wake of the financial...Starting at €8.20
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Taking Stock: Generation X Today--Making the Most of Your Position in the Workplace
Erickson, TamaraBook Chapter HBS-5679BC-EIf you've ever felt sandwiched between the demands of Boomers and Gen Y's in the workplace, you're not alone. Fortunately, there is hope for Generation X, and for you. Jam-packed with practical tips, this chapter delves into what it means to be a Generation X'er and how you can use your generation's unique attributes to your advantage. You will learn how you can use an economic recession to your benefit, how you should adjust your goals and miles...Starting at €8.20