HBSP (USA)
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Cómo piensan los líderes exitosos
Martin, RogerArticle HBS-R0706CLeadership and People ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. En busca de lecciones para aplicar en nuestras propias carreras, a menudo tratamos de emular lo que hacen los líderes eficaces. Roger Martin dice que este enfoque está fuera de lugar, ya que el trabajo se mueve en un contexto pu...Starting at €8.20
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The Execution Trap (Spanish version)
Martin, RogerArticle HBS-R1007DLeadership and People Managementhow to organize for innovation, motivate workers at all levels, sponsor creativity, and wield power effectively.Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Reinvent Your Career and Your Life: Doing What You Want--Career Strategies for Boomers
Erickson, TamaraBook Chapter HBS-5093BC-ELeadership and People ManagementToday, far too many Boomers find themselves begrudgingly sticking with their current employers. But in an age of unprecedented opportunities for this generation of workers, this needn't ever happen. This chapter discusses strategies for tapping into and realizing what you want out of life and career, whether you hope to continue traditional work, branch out into nonprofit or volunteer work, or focus on family. This chapter is excerpted from "Ret...Starting at €8.20
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Challenge Your Assumptions--and Your Employer's: How Boomers Can Benefit from the Changing Workplace
Erickson, TamaraBook Chapter HBS-5098BC-ELeadership and People ManagementThis chapter takes a close look at the expanding life choices of the Boomer generation and the implications these choices will have on how workers of this generation will spend the rest of their lives. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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Why Do You Think What You Think: Boomers' Views on Work and the World
Erickson, TamaraBook Chapter HBS-5099BC-ELeadership and People ManagementThis chapter profiles Boomers and their unique worldview and relationship to work, comparing their attitudes and expectations to those of other generations. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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Design Thinking: How Thinking Like a Designer Can Create Sustainable Advantage
Martin, RogerBook Chapter HBS-5497BC-EDesigners tend to actively look for new data points, challenge prevailing wisdom, and wonder about possible new worlds. However, to many middle managers, asking them to think like a designer is tantamount to asking them to be less productive and more subversive and flaky. For many leaders, the risk of breaking with time-tested data and experience in favor of innovation is too great. But for design-thinking expert Roger Martin, the real danger to ...Starting at €8.20
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Shaping Generation X: Your Teen Years--And What They Mean for Your Work Life
Erickson, TamaraBook Chapter HBS-5671BC-ERemember Tylenol tampering, the rise of MTV, the start of the AIDs epidemic, and mothers re-entering the workforce in droves? They are all experiences shared by you and your fellow members of Generation X, and whether you like it or not, these experiences shaped the way you fit into the workplace. Many of our most powerful and lasting beliefs are formed when we are teenagers, when we first shift our focus from tangible objects and begin to wrestl...Starting at €8.20