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HBSP (USA)
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Digital Transformation at Brazilian Retailer Magazine Luiza (Spanish version)
Teixeira, Thales S.; Guissoni, Leandro; Veludo-de-Oliveira, Tania ModestoCase HBS-519S17Marketinggrow fast and be profitable. Should Trajano opt for more aggressive growth or proceed more conservatively?Starting at €8.20
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Growing from One Thousand to One Million Customers (Spanish version)
Teixeira, Thales S.; Brown, MorganCase HBS-518S08MarketingBy 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable two-sided platforms in terms of their tremendous early growth were Airbnb, Etsy and Uber. They offered short-term property rentals, handcrafted goods, and car rides, respectively. ...Starting at €8.20
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Aguas Argentinas – La resolución de un litigio
Wells, Louis T., Jr.; De Royere, AlexandraCase HBS-706S25EconomicsLa propiedad francesa Aguas Argentinas se enfrenta a una demanda por parte del gobierno argentino que renegociar su concesión para operar los servicios de agua y alcantarillado en Buenos Aires. La empresa debe decidir si continuar con los esfuerzos para asentarse en un nuevo contrato o para ejercer sus derechos para ir al arbitraje internacional. De cualquier manera, debe decidir sobre su estrategia de cara al futuro.Starting at €8.20
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The Miracle Years (Spanish version)
Wells, Louis T., Jr.Case HBS-707S32EconomicsJapan experienced rapid growth in the 1950s and 1960s while following a set of policies that differ from current policies in fashion. Although some observers believe that Japanese growth occurred in spite of the policies rather than because of them, several countries have looked to Japan's approach during this period as a way to accelerate their own growth. This case provides data on performance and describes the important institutions, policies,...Starting at €8.20
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Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
Teixeira, Thales S.; Brown, MorganCase HBS-516108-EMarketingBy 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable two-sided platforms in terms of their tremendous early growth were Airbnb, Etsy and Uber. They offered short-term property rentals, handcrafted goods, and car rides, respectively. ...Starting at €8.20
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Selling on Amazon at Tower Paddle Boards
Teixeira, Thales S.; Lopez-Lengowski, DavidCase HBS-517047-EBy June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse and fulfillment center, designed an innovative line of inflatable SUPs, and built an ecommerce website that sold boards and accessories to consumers. After the rising trend in intere...Starting at €8.20
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Where to Grow Next at Online Marketplace OLX
Teixeira, Thales S.; Guissoni, Leandro; Dana, SamyCase HBS-519064-EMarketingThe CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are: (1) penetration growth by focusing on the core, (2) new markets growth by entering adjacencies, or (3) new products growth by developing new services. Each of these options caries a series of benefits and risks. How should OLX's CEO compare...Starting at €8.20
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Digital Marketing Strategy, Course Overview Note
Teixeira, Thales S.Case HBS-514087-EMarketingDigital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers.Starting at €8.20
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Managing Multi-Media Audiences at WHDH (Boston)
Teixeira, Thales S.; Rangan, V. KasturiCase HBS-515037-EMarketingWHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begin to use the Internet to get their news, dramatically cutting ratings and ad revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to p...Starting at €8.20
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Case HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Starting at €8.20