HBSP (USA)
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YouTube for Brands, Teaching Plan
Teixeira, Thales S.; Preble, MatthewTeaching Note HBS-516044-EMarketingThis teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "YouTube for Brands," HBS No. 514-048.Starting at €0.00
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Managing Online Reviews on TripAdvisor, Teaching Plan
Teixeira, Thales S.; Preble, MatthewTeaching Note HBS-516045-EMarketingThis teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "Managing Online Reviews on TripAdvisor," HBS No. 514-071.Starting at €0.00
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Pepsi-Lipton Brisk, Teaching Note
Teixeira, Thales S.Teaching Note HBS-512067-ETeaching Note for 512-011.Starting at €0.00
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Mekansim: Engineering Viral Marketing, Teaching Note
Teixeira, Thales S.Teaching Note HBS-513043-EMarketingTeaching Note for 512010Starting at €0.00
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The Coca-Cola Company's Case for Creative Transformation, Teaching Plan
Teixeira, Thales S.Teaching Note HBS-516038-EMarketingThis Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714)Starting at €0.00
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Showrooming at Best Buy, Teaching Plan
Teixeira, Thales S.; Preble, MatthewTeaching Note HBS-516040-EMarketingTeaching plan for case 515019.Starting at €0.00