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Do Social Deal Sites Really Work (HBR Case Study)
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; Norton, Michael I.Article HBS-R1205X-EMarketingThe stream of customers who visit Flanagan Theme Parks has started to dwindle. The fictional Australian company must decide, with the help of consultant Allie James, whether to try to attract a whole new crop of customers using DailyDilly, a fast-growing social-coupon venture. Allie and Ruth Davison, Flanagan's marking director, take a lunchtime tour of the marketing landscape to answer a key question for any company that is considering such an i...Starting at €8.20
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Contra ataque. Cómo los grandes líderes renacen tras un desastre profesional
Sonnenfeld, Jeffrey A.; Ward, Andrew J.Article HBS-R0701GLeadership and People ManagementEntre las pruebas de un líder, pocos son más difíciles - y más doloroso - que se recupera de una catástrofe carrera. La mayoría de los líderes caídos, de hecho, no se recuperan. Sin embargo, dos décadas de experiencia en consultoría, investigación académica, y sus propias experiencias personales han convencido a los autores que los líderes pueden triunfar sobre la tragedia - si lo hacen deliberadamente. Los grandes líderes tienen mucho en común c...Starting at €8.20
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What CEOs Really Think of Their Boards
Sonnenfeld, Jeffrey A.; Kusin, Melanie; Walton, EliseArticle HBS-R1304H-ELeadership and People ManagementIn the wake of the corporate missteps of recent years, we've heard plenty about how boards of directors should act as more responsible stewards. But one voice has been notably missing from the chorus of advice--the voice of the CEO. The authors, who include the founder of the Yale Chief Executive Leadership Institute, have tapped their networks to ask dozens of well-regarded chief executives: What keeps boards from being as effective as they coul...Starting at €8.20
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Firing Back: How Great Leaders Rebound After Career Disasters
Sonnenfeld, Jeffrey A.; Ward, Andrew J.Article HBS-R0701G-ELeadership and People ManagementAmong the tests of a leader, few are more challenging--and more painful--than recovering from a career catastrophe. Most fallen leaders, in fact, don't recover. Still, two decades of consulting experience, scholarly research, and their own personal experiences have convinced the authors that leaders can triumph over tragedy--if they do so deliberately. Great business leaders have much in common with the great heroes of universal myth, and they ...Starting at €8.20
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Do Social Deal Sites Really Work? (HBR Case Study and Commentary)
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; Norton, Michael I.Article HBS-R1205L-EMarketingThe stream of customers who visit Flanagan Theme Parks has started to dwindle. The fictional Australian company must decide, with the help of consultant Allie James, whether to try to attract a whole new crop of customers using DailyDilly, a fast-growing social-coupon venture. Allie and Ruth Davison, Flanagan's marking director, take a lunchtime tour of the marketing landscape to answer a key question for any company that is considering such an i...Starting at €8.20
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Do Social Deal Sites Really Work (Commentary for HBR Case Study)
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; Norton, Michael I.Article HBS-R1205Z-EMarketingThe stream of customers who visit Flanagan Theme Parks has started to dwindle. The fictional Australian company must decide, with the help of consultant Allie James, whether to try to attract a whole new crop of customers using DailyDilly, a fast-growing social-coupon venture. Allie and Ruth Davison, Flanagan's marking director, take a lunchtime tour of the marketing landscape to answer a key question for any company that is considering such an i...Starting at €8.20
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When the CEO Can't Let Go (HBR Case Study and Commentary)
Pound, John; Sonnenfeld, Jeffrey A.; Lichtenfels, Philip A.; McDonald, AlonzoArticle HBS-95509-ELeadership and People ManagementEvery morning, Paul Marsh, the chairman, president, and CEO of Kansas-based Coltrane Farm Equipment & Manufacturing, climbs the six flights of stairs to his office as part of his stress management plan. But recently the stress has intensified. In just five months, Marsh is retiring, and critics charge that there is no one suitably prepared to step into his job. Coltrane has prospered mightily under Marsh's leadership, and in recent years he has p...Starting at €8.20