HBSP (USA)
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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Quelch, John A.; Rodriguez, MargaretCase HBS-515050-EMarketingIn October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion sales worldwide in 2013. The new toothpaste was clinically proven to reduce and prevent cavities more effectively than toothpaste with the same level of fluoride alone. All maj...Starting at €8.20
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Rana Plaza: Workplace Safety in Bangladesh (A)
Quelch, John A.; Rodriguez, MargaretCase HBS-514034-EMarketingOn April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories, whose primary clients were European, US and Canadian firms. Export contracts to such firms had helped Bangladesh become the world's second largest clothing exporter. Rana Plaza was no...Starting at €8.20
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Cancer Screening in Japan: Market Research and Segmentation
Quelch, John A.; Rodriguez, MargaretCase HBS-514057-EMarketingSince founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun and Yoshiki applied marketing research techniques to increase the screening rate for breast cancer, a disease which killed over 12,000 Japanese women in 2011. Cancer screening...Starting at €8.20
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Vision 2020: Takeda and the Vaccine Business
Quelch, John A.; Rodriguez, MargaretCase HBS-514084-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003 and chief executive in 2009. By 2013, Takeda was in the midst of implementing its new Vision 2020 plan, a s...Starting at €8.20
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23andMe: Genetic Testing For Consumers (A)
Quelch, John A.; Rodriguez, MargaretCase HBS-514086-EMarketingOn November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was marketed as a diagnostic and preventative tool and that it was subject to the agency's regulations for medical devices. Company co-founder Anne Wojcicki and chairman Andy Page carefully c...Starting at €8.20
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Closed-End Funds at Saba Capital Management
Fleiss, Sara L.; Sunderam, AdiCase HBS-218015-EFinanceStarting at €8.20
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Puerto Rico's COFINA Bonds: Hold or Fold
Sunderam, Adi; Viceira, Luis M.; Sesia, AldoCase HBS-218023-EFinanceStarting at €8.20
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Closed-End Funds at Saba Capital Management, Teaching Note
Sunderam, Adi; O'Brien, ShawnTeaching Note HBS-218105-EFinanceTeaching note for case 218015.Starting at €0.00
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Baupost Group: Finding a Margin of Safety in London Real Estate, Teaching Note
Sunderam, Adi; Viceira, Luis M.; O'Brien, Shawn; Merkel, Sam; Muanankese, FranklinTeaching Note HBS-219068-EFinanceTeaching note for case 218126.Starting at €0.00
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Prudential Financial and Asset-Liability Management
Seasholes, Mark; Sunderam, Adi; Viceira, Luis M.; Chien, Emily A.Case HBS-216076-EFinanceHow should a retirement fund that must make fixed payments to retirees invest its portfolio? This case introduces students to a variety of concepts in fixed income investing, focusing how on the need to make fixed payments changes portfolio management strategy. Students consider the advantages and disadvantages of asset-liability matching as an investment strategy and learn how to implement such a strategy in practice.Starting at €8.20