HBSP (USA)
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Workplace Safety at Alcoa (A) (Spanish Version)
Clark, Kim B.; Margolis, Joshua D.Case HBS-604S19Service and Operations ManagementExamina el desafío que enfrentan los gerentes de una planta de fabricación de aluminio grande en su campaña para mejorar la seguridad en el trabajo. El CEO de la compañía ha hecho de la seguridad una prioridad. La planta ha hecho grandes progresos en la reducción de la tasa de lesiones, pero ahora se enfrenta a la necesidad de acelerar su mejora. Para ello se requiere el director de seguridad a tener en cuenta el progreso hasta la fecha y analiza...Starting at €8.20
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Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
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CLUST.COM: Sueñe Más y Pague Menos
Wathieu, LucCase HBS-502S46MarketingClust es un sitio web de compra del grupo francés. En lugar de la comercialización de productos a los consumidores, Clust es la comercialización de las demandas del consumidor agregados a los fabricantes. En consecuencia, más allá del acto habitual de elegir entre alternativas predefinidas, se espera que los consumidores de criar a sus demandas y crear nuevas ideas de productos, para discutir y apoyar las ideas de los demás, para pedir a sus amig...Starting at €8.20
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Cofidis (Spanish Version)
Wathieu, LucCase HBS-503S16MarketingUn descendiente del catálogo francesa comercializador 3 Suisses, y un patrocinador popular del Tour de Francia, Cofidis vende crédito al consumo a través del teléfono, desafiando a la banca convencional con una política de producto y una estrategia de comunicación que se adapta perfectamente comparativos de la empresa (des) ventajas. Este caso describe: propuesta de producto y el valor Cofidis'; la evolución contexto competitivo y la complejidad ...Starting at €8.20
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Intelliseek (Spanish Version)
Wathieu, Luc; Friedman, AllanCase HBS-510S18MarketingIntelliseek cosechas, filtros, y las minas del contenido de los mensajes enviados por los consumidores en línea y en los foros de discusión y blogs. Para cualquier marca de productos de consumo específico, Intelliseek mide el volumen de trabajo de boca en boca y su valencia (proporción de comentarios positivos y negativos) y produce series de cotizaciones organizado en la forma de un informe de grupo de enfoque. Esta empresa "inteligencia de mark...Starting at €8.20
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How to Stop Customers from Fixating on Price
Bertini, Marco; Wathieu, LucArticle HBS-R1005F-EMarketingSurprisingly, your best tool for getting customers to see beyond price may be the price itself. New research finds that four pricing moves in particular can cause buyers to stop treating your offering as a commodity and instead consider its quality and relevance to their individual needs. You can change the basis of your pricing structure, as Goodyear did when it priced tires according to how many miles they would last. You can stimulate curiosit...Starting at €8.20
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Power of Product Integrity
Clark, Kim B.; Fujimoto, TakahiroArticle HBS-90603-EMarketingProducts with integrity perform superbly, provide good value, and satisfy customer's expectations in every respect, including such intangibles as their look and feel. The most successful development organizations appoint a "heavyweight" product manager to guide the creation of a strong product concept. This person ensures that a product concept both satisfies potential customers' wants and needs and is completely embodied in a product's details.Starting at €8.20
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Streaming Over Broadband: Why Doesn't My Netflix Work
Greenstein, Shane; Norris, MichaelCase HBS-616007-EService and Operations ManagementIn late 2013 and early 2014, Netflix service over the major U.S. Internet Service Providers (ISPs) suffered major slowdowns. What were the causes of these problems? What could Netflix do to solve them?Starting at €8.20
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Viacom: Democratization of Data Science
Greenstein, Shane; Snively, ChristineCase HBS-618016-EService and Operations ManagementIn two short years, Viacom's Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom's 20+ cable networks to access television audience insights through three data science apps. In the past, employees would have approached the team to carry out these requests. Vice President of Data and Audience Development Fabio Luzzi, who oversaw the 10-person team, believed that making data science ...Starting at €8.20
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elBulli: The Taste of Innovation, Teaching Note
Norton, Michael I.; Villanueva, Julian; Wathieu, LucTeaching Note HBS-509055-EMarketingTeaching Note for [509015].Starting at €0.00