HBSP (USA)
-
Ethical Leader's Decision Tree (Spanish version)
Bagley, Constance E.Article HBS-F0302CIf you spring for optional pollution-control devices at your overseas plant, have you violated your duty to maximize shareholder value? Here's a framework that can help clarify this and other ethical dilemmas.Starting at €8.20
-
Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Case HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Starting at €8.20
-
Boston Whaler, Incorporated: gestión de la red de distribuidores
Bonoma, Thomas V.; Kane, Margaret L.Case HBS-512S16MarketingSr. Joseph Lawler, presidente de Boston Whaler, Inc. (BWI) recién nombrado, considera que una mejor gestión de concesionarios es la clave para el crecimiento continuo de su empresa. BWI fabricó un alto precio, el rendimiento de la línea de alta potencia y otros barcos para los mercados recreativas, comerciales y de otro tipo. Sus 250 distribuidores eran servidos por una pequeña fuerza de los directores regionales. La mayoría de los comerciantes n...Starting at €8.20
-
Escuela Outward Bound Hurricane Island
Bonoma, Thomas V.; Clark, Bruce H.Case HBS-515S18MarketingEl huracán Island Outward Bound, una pequeña escuela, sin fines de lucro que ayudó a la educación experimental pionero en los Estados Unidos, se ha recuperado recientemente de una crisis financiera. Los estudiantes toman el papel de la nueva gerente de marketing de la escuela, que está preparando su primer plan de marketing para la organización. Frente a un presupuesto de marketing apretado, los estudiantes deben elegir entre varios programas de ...Starting at €8.20
-
IDS Financial Services (Spanish version)
Bonoma, Thomas V.; Drumwright, Minette E.Case HBS-520S14MarketingScarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for marketing programs, 2) accelerating the expansion of the 6,746-person sales force numerically, and 3) emphasizing the strategic geographical expansion of the sales force. The teaching ...Starting at €8.20
-
What Is Financial Intelligence: The Three Main Components
Berman, Karen; Knight, JoeBook Chapter HBS-6532BC-EFundamentally, financial intelligence boils down to three distinct skill sets: understanding the foundation, understanding the art of finance, and understanding financial analysis. This chapter provides an overview of all three skills, along with a discussion about some roadblocks to financial intelligence. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
-
Cracking the Code of the Income Statement: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6547BC-EThis chapter will help you understand the intricacies of the income statement. It outlines simple procedures and shows you how the income statement can help you understand what is going on in your company and how to use that information to lead. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
-
Costs and Expenses - No Hard-and-Fast Rules: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6549BC-EMost entrepreneurs watch expenses closely. But did you know that there are plenty of estimates and biases that go into those expense lines? This chapter examines the major line items in this section of the income statement - including cost of goods sold, operating expenses, and one-time charges, among others. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
-
Understanding Balance Sheet Basics: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6551BC-EGive a company's financials to a first-time entrepreneur, and the first thing he will turn to is the income statement. Conversely, an experienced investor will go right to the balance sheet. Why don't less experienced entrepreneurs do what the pros do? Understanding the importance of a balance sheet - and learning how to read it - will put you ahead of the game. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Re...Starting at €8.20
-
On the Other Side - Liabilities and Equity: Understanding the Balance Sheet-Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6553BC-ELiabilities are what a company owes and equity is its net worth. The benefit of looking at this side of the balance sheet is that it shows how the assets were obtained. This view can be important to an entrepreneur because it gives you a picture of how your company is funded, which is critical to making future decisions about debt and equity. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know Ab...Starting at €8.20