HBSP (USA)
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Bringing the Cloud to Earth (Spanish version)
Iansiti, Marco; Herman, KerryCase HBS-612S01Information TechnologiesAdam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing. Analysts had voiced concern over several 2010 acquisitions, and highlighted CA Technologies' need to clearly state its strategy and objectives and identify a compelling way to position and...Starting at €8.20
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Apple Computer, 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S05StrategyApple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?Starting at €8.20
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Coke and Pepsi in 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S06StrategyExamines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, ene...Starting at €8.20
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iPhone vs. Teléfono Celular
Yoffie, David B.; Slind, MichaelCase HBS-708S35StrategyEl lanzamiento del iPhone de Apple marcó un nuevo capítulo fundamental en la historia de la música móvil (la unión de reproductores de música digital con teléfonos móviles). El iPhone combina un reproductor de música iPod, un teléfono celular, y un dispositivo de Internet móvil, junto con una cámara y otras características. Para septiembre de 2007, sólo 74 días después del lanzamiento en junio del iPhone, Apple y su socio operador de telefonía mó...Starting at €8.20
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TiVo 2007: DVR y mucho más
Yoffie, David B.; Slind, MichaelCase HBS-710S13StrategyTom Rogers, CEO de TiVo, había colocado múltiples apuestas estratégicas de su empresa. En septiembre de 2007, que la estrategia se debió a una prueba importante. TiVo era un fabricante de productos de grabadora de vídeo digital (DVR) y un distribuidor de la tecnología DVR. Rogers cree que las macro-tendencias en la industria del entretenimiento en casa - la convergencia de la televisión estándar con la entrega de contenido de vídeo a través de In...Starting at €8.20
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Ricoh Company, Ltd.
Eccles, Robert G.; Edmondson, Amy C.; Iansiti, Marco; Kanno, AkikoCase HBS-610053-EService and Operations ManagementRicoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in 2006. The company developed environmental accounting methods and produces annual environmental and sustainability reports, but Ricoh is concerned that investors may not take these effor...Starting at €8.20
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Microsoft Server & Tools (B)
Iansiti, Marco; Serels, AlainCase HBS-613046-EService and Operations ManagementSupplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure.Starting at €5.74
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GE and the Industrial Internet
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCase HBS-614032-EService and Operations ManagementCEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on analytics of this data and information. The case considers the implications of such an initiative across all 6 of GE's business units, and how best and how quickly to execu...Starting at €8.20
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SAP 2014: Reaching for the Cloud
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCase HBS-614052-EService and Operations ManagementIn May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that combined database, ...Starting at €8.20
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Vistron Inc.: The Z Glass Project
Shapiro, Roy D.; Iansiti, MarcoCase HBS-616002-EService and Operations ManagementStarting at €8.20